LUNA SEA

LUNA SEA — rock artist from JP.

Luna Sea, a prominent visual kei band of the '90s, emerged as a key player in the genre alongside X-Japan. The band's versatile approach to songwriting, rooted…

Influence: 56.70% Fanbase: 44.48% Trending: 62.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

KOSÉ • 33.08% • Very Strong

As of 2025-09-09

190,611

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:37:25 UTC

Genres

rockrockvisual keiprogressive rockalternative rockmetalj-metal

Biography

Luna Sea, a prominent visual kei band of the '90s, emerged as a key player in the genre alongside X-Japan. The band's versatile approach to songwriting, rooted in '80s hard rock with a touch of prog, garnered a strong following and critical acclaim. Formed in 1989 as Lunacy, the band quickly gained momentum in the Tokyo music scene before catching the attention of X-Japan members and signing with Extasy Records. Luna Sea's subsequent success led to chart-topping albums and sold-out tours, but internal tensions eventually led to a hiatus in the late '90s.

Despite a brief disbandment announcement in 2000, Luna Sea regrouped in 2007 for a highly successful reunion show and officially reunited in 2010. The band continued to release new music, with their eighth album, "A Will," dropping in 2013. Celebrating their 25th anniversary in 2014, Luna Sea embarked on special shows and collaborations with notable artists. Recent albums like "Luv" and "Cross," produced by Steve Lillywhite, showcase the band's enduring legacy and willingness to evolve with new influences.

Top Brand Affinities

Report Date: 2025-09-09

LUNA SEA stands out with 25-34 & 18-24 audiences across JAPAN, UNITED STATES, TAIWAN. The profile is heavily male (58%), and content lands hardest on Youtube, where posts average 62,346 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with KOSÉ, Anna Sui, Isetan, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes LUNA SEA a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LUNA SEA score 1.60% — Moderate bucket.

Brand: KOSÉBrand: Anna SuiBrand: Isetan

Followers:190,611

Engagements:3,047

Rate:1.6%

Posts:748

Avg Likes:2,982

Avg Comments:71

Avg Views:62,346

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 190,611 · Engagements 3,047 · Rate 1.6% Posts 748 · Views 62,346 · Avg Likes 2,982 · Avg Comments 71 · Avg Views 62,346	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 40% 35-44: 10% 13-17: 5%	Largest: 25-34 (43%); next: 18-24 (40%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	JAPAN (53%) UNITED STATES (6%) TAIWAN (5%) THAILAND (5%) INDONESIA (5%)	Top regions: JAPAN (53%), UNITED STATES (6%), TAIWAN (5%)
Platform Engagement	Instagram: 1,658 avg likes/post · Youtube: 62,346 avg views/post	Best reach: Youtube 62,346 avg views; best engagement: Instagram 1,658 avg likes

Top Brand Affinities

KOSÉ

Score: 33.08

Anna Sui

Score: 23.96

Isetan

Score: 21.55

Gundam

Score: 14.64

Vivienne Westwood

Score: 11.29

Bandai Namco

Score: 8.57

Atmos

Score: 8.22

Square Enix

Score: 8.22

Capcom

Score: 6.68

Snoopy And The Peanuts Gang

Score: 6.38

Final Fantasy

Score: 5.85

UNIQLO

Score: 5.66

Brand	Category	Score
KOSÉ		33.08
Anna Sui		23.96
Isetan		21.55
Gundam		14.64
Vivienne Westwood		11.29
Bandai Namco		8.57
Atmos		8.22
Square Enix		8.22
Capcom		6.68
Snoopy And The Peanuts Gang		6.38
Final Fantasy		5.85
UNIQLO		5.66
Shiseido		4.99
Dr. Martens		4.84
G-shock		4.51
Shake Shack		4.49
Sega		4.39
UberEATS		4.19
Lindt		3.74
Pokemon		3.63
Panasonic		3.50
Hermès		3.27
Olympus		3.21
TOM FORD		2.82
Stüssy		2.70
Star Wars		2.58
Tiffany		2.58
New Balance		2.51
Bulgari		2.50
Monster Beverage		2.40
Costco		2.38
KFC		2.25
Lexus		2.25
Sony		2.16
Montblanc		2.16
IKEA		2.13
Amazon		2.12
Yves Saint Laurent		2.11
Nintendo		1.97
Scion		1.96
Supreme		1.85
The North Face		1.78
Starbucks		1.76
Red Bull		1.75
Jack Daniels		1.71
Pixar		1.69
Lush		1.63
Lego		1.63
Reebok		1.61
Chanel		1.59