Luna Li

Luna Li — pop artist from CA.

Luna Li's sophomore album, When a Thought Grows Wings, captures the transformative journey of the Korean-Canadian artist as she navigates personal upheavals…

Influence: 57.61% Fanbase: 39.40% Trending: 66.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 30.03% • Very Strong

As of 2025-09-09

181,271

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:29 UTC

Genres

poptoronto indieindie poppoprockcanadian garage rockalternativealternative

Biography

Luna Li's sophomore album, When a Thought Grows Wings, captures the transformative journey of the Korean-Canadian artist as she navigates personal upheavals and artistic growth. Transitioning from her roots in Toronto to the vibrant music scene of LA, Li's exploration of self-discovery is reflected in her eclectic musical style and evolving sound.

Armed with her diverse musical talents and a penchant for experimentation, Luna Li's latest release showcases her evolution as a frontperson and multi-instrumentalist. Collaborating with notable producers and drawing inspiration from a range of genres, When a Thought Grows Wings is a compelling blend of baroque-pop, jazz flute, and gritty riffs that solidify Li's position as a dynamic artist breaking new ground in the indie music landscape.

Top Brand Affinities

Report Date: 2025-09-09

Luna Li converts attention from 18-24 & 25-34 audiences across UNITED STATES, CANADA, PHILIPPINES. Audience shape is heavily male (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 3,710 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, Ableton, Akai underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luna Li score 2.89% — Strong bucket.

Brand: MOOGBrand: AbletonBrand: Akai

Followers:181,271

Engagements:4,178

Rate:2.3%

Posts:414

Avg Likes:4,130

Avg Comments:71

Avg Views:5,678

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 181,271 · Engagements 4,178 · Rate 2.3% Posts 414 · Views 5,678 · Avg Likes 4,130 · Avg Comments 71 · Avg Views 5,678	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 13-17: 8% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (33%) CANADA (12%) PHILIPPINES (8%) INDONESIA (6%) BRAZIL (4%)	Top regions: UNITED STATES (33%), CANADA (12%), PHILIPPINES (8%)
Platform Engagement	Instagram: 3,496 avg likes/post · Youtube: 3,710 avg views/post	Best reach: Youtube 3,710 avg views; best engagement: Instagram 3,496 avg likes

Top Brand Affinities

MOOG

Score: 30.03

Ableton

Score: 27.73

Akai

Score: 22.08

Amazon Music

Score: 11.80

Pro Tools

Score: 10.02

Scotiabank

Score: 9.82

SoundCloud

Score: 9.23

Brandy Melville

Score: 9.05

Kodak

Score: 7.78

Spotify Music

Score: 7.51

Maison Margiela

Score: 7.46

Glossier

Score: 6.82

Brand	Category	Score
MOOG		30.03
Ableton		27.73
Akai		22.08
Amazon Music		11.80
Pro Tools		10.02
Scotiabank		9.82
SoundCloud		9.23
Brandy Melville		9.05
Kodak		7.78
Spotify Music		7.51
Maison Margiela		7.46
Glossier		6.82
Beats Electronics		5.91
Coachella		5.47
Budweiser		5.44
Fujifilm		4.83
Lollapalooza		4.77
Dr. Martens		4.24
Polaroid		4.17
iHeartRadio Music Awards		3.90
Showtime		3.53
Tinder		3.44
Urban Outfitters		3.43
Paramount Pictures		3.40
Columbia Pictures		3.26
Leica		3.18
Stüssy		2.96
Jollibee		2.94
A Game of Tones		2.61
Carhartt		2.53
Airbnb		2.52
Adobe		2.48
MTV		2.45
Fenty beauty		2.40
Nickelodeon		2.40
Nintendo		2.38
CBS Television Studios		2.31
CBS		2.22
Busch		2.13
Sunnies Studios		2.10
LEGOLAND		1.98
Vans		1.93
Pixar		1.85
Chrysler		1.84
Vogue		1.78
Sony		1.74
Sprite		1.67
Target		1.61
Forever 21		1.54
Star Wars		1.52