Luna

Luna

Country: US

Influence: 55.64% Fanbase: 36.46% Trending: 65.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

5,980

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 12:52:24 UTC

Genres

popalternative popothersmelancholia

Biography

Luna, an influential indie rock band formed in 1991 by singer/guitarist Dean Wareham after the breakup of Galaxie 500, garnered critical acclaim with their dreamy pop sound. Their early albums Lunapark and Bewitched showcased Wareham's distinctive vocals and minimalist songwriting, while their later works like Penthouse featured collaborations with notable artists such as Sterling Morrison and Laetitia Sadier.

Despite lineup changes and label shifts, Luna continued to evolve musically, releasing albums like Romantica and Rendezvous before disbanding in 2005. Dean Wareham and Britta Phillips, who joined Luna in 2000, went on to collaborate on various projects, including a duet album and film soundtracks. Luna reunited in 2017 for a covers album and EP, followed by a tour, reaffirming their enduring influence in the indie rock scene.

Luna Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Luna converts attention from 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, NETHERLANDS. Audience shape is heavily male (76%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 5,301 avg views per post, with supportive conversation on Youtube. Shared audience with leading lifestyle names underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Luna score 1.09%Moderate bucket.
Followers:5,980
Engagements:65
Rate:1.1%
Posts:7
Views:5,301
Avg Likes:59
Avg Comments:7
Avg Views:5,301

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 5,980 · Engagements 65 · Rate 1.1%
Posts 7 · Views 5,301 · Avg Likes 59 · Avg Comments 7 · Avg Views 5,301
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 29%
35-44: 25%
45-64: 24%
18-24: 19%
Largest: 25-34 (29%); next: 35-44 (25%)
Gender Split Female: 24%
Male: 76%
Non-binary/Other: 0%
Skews male (76%)
Top Countries UNITED STATES (46%)
BRAZIL (9%)
NETHERLANDS (7%)
CANADA (6%)
ARGENTINA (3%)
Top regions: UNITED STATES (46%), BRAZIL (9%), NETHERLANDS (7%)
Platform Engagement Youtube: 5,301 avg views/post Best reach: Youtube 5,301 avg views; best engagement: Youtube 59 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Luna

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-29 04:00 UTC Yo La Tengo, Luna The Fillmore San Francisco, United States
2025-12-30 04:00 UTC Yo La Tengo, Luna The Fillmore San Francisco, United States
2026-01-01 05:00 UTC Yo La Tengo / Luna New Year's Eve 2025 The Fillmore San Francisco, United States

Trending Artist