
Lumi Athena
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
1,871,224
Social Media Followers
00:00:00
Hours Airplay
Biography
Lumi Athena connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, CANADA. With a heavily female (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 852,150 avg views per post; Tiktok adds dependable engagement depth. Overlap with Mirror's Edge, Garry's Mod, Ann Demeulemeester highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Lumi Athena moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,871,224 · Engagements 124,169 · Rate 6.6% Posts 3,835 · Views 859,083 · Avg Likes 110,881 · Avg Comments 2,575 · Avg Views 859,083 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 54% 25-34: 27% 13-17: 10% 35-44: 6% |
Largest: 18-24 (54%); next: 25-34 (27%) |
Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
Top Countries |
UNITED STATES (28%) BRAZIL (6%) CANADA (4%) ARGENTINA (4%) FRANCE (4%) |
Top regions: UNITED STATES (28%), BRAZIL (6%), CANADA (4%) |
Platform Engagement | Instagram: 52,066 avg likes/post · Tiktok: 852,150 avg views/post · Youtube: 6,933 avg views/post | Best reach: Tiktok 852,150 avg views; best engagement: Tiktok 57,950 avg likes |
Top Brand Affinities
Mirror's Edge
Garry's Mod
Ann Demeulemeester
Ipekyol
Geox
Witcher
FromSoftware
Lojas Renner
Umbro
Palm Angels
Bloodborne
Metal Gear Solid
Brand | Category | Score |
---|---|---|
Mirror's Edge | 440.67 | |
Garry's Mod | 414.72 | |
Ann Demeulemeester | 184.01 | |
Ipekyol | 154.77 | |
Geox | 127.34 | |
Witcher | 80.01 | |
FromSoftware | 65.13 | |
Lojas Renner | 38.46 | |
Umbro | 37.23 | |
Palm Angels | 33.99 | |
Bloodborne | 33.57 | |
Metal Gear Solid | 33.31 | |
Warner Music | 32.16 | |
Auchan | 30.42 | |
Wingstop | 30.34 | |
Lucasfilm | 28.30 | |
Jean Paul Gaultier | 27.14 | |
Zumiez | 23.33 | |
Donna Karan | 22.39 | |
Tomb Raider | 19.94 | |
Acne Studios | 19.70 | |
Danone | 19.23 | |
Sneaker News | 18.63 | |
Foot Locker | 18.43 | |
Pro Tools | 17.38 | |
Maison Margiela | 15.75 | |
Akai | 15.23 | |
Five Nights at Freddy's | 15.06 | |
Persona 5 | 14.94 | |
Infiniti | 14.79 | |
Fanta | 14.33 | |
Hot Topic | 14.30 | |
SoundCloud | 14.28 | |
RAZER | 11.80 | |
Dota 2 | 11.58 | |
Kickstagram | 11.44 | |
Champion | 9.72 | |
Ferragamo | 9.38 | |
Cartoon Network | 9.26 | |
GameStop | 8.98 | |
BALMAIN | 7.93 | |
The Witcher | 7.76 | |
Resident Evil | 7.75 | |
Capcom | 7.73 | |
Omega | 7.71 | |
Stüssy | 7.30 | |
SpeedPaint | 7.25 | |
DeviantArt | 7.15 | |
Urban Outfitters | 6.81 | |
Final Fantasy | 6.68 |
Official Profiles
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LoginArtist: Lumi Athena
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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