Lulu Santos Brand Affinity ranks highest Claro at 72.22% . Very Strong. Score DMDB 60.69% | Fanbase 55.04%

Lulu Santos — pop artist from BR.

Lulu Santos is a successful Brazilian artist known for his hit songs and classic albums, having released over 30 records throughout his career. Some of his…

Lulu Santos

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bba-97bb-2e46-82ef-a0369fe50396

Find Artist

Genres

poppoppop nacionalrockbrazilian rockrockpop rocklatinmpb

Influential: 60.69% Fanbase: 55.04% Trending: 63.52%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Claro • 72.22% • Very Strong

As of 2025-09-09

2,513,892

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.69% | Fanbase 55.04% | Trending 63.52% | CAREER STAGE: MAINSTREAM

Biography

Lulu Santos is a successful Brazilian artist known for his hit songs and classic albums, having released over 30 records throughout his career. Some of his popular tracks include 'Tempos Modernos', 'O Último Romântico', and 'Toda Forma de Amor'.

In addition to his music career, Lulu has been a judge on THE VOICE BRASIL since 2012. His latest album, "Pra Sempre", focuses on love and is currently being showcased during his ongoing tour.

Report Date: 2025-09-09

Lulu Santos connects with 25-34 & 18-24 audiences and shows durable traction across BRAZIL, UNITED STATES, PORTUGAL. With a female-leaning (53%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 2,813 avg views per post; Instagram adds dependable engagement depth. Overlap with Claro, Citi, Falabella highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Lulu Santos moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lulu Santos score 0.61% — Low bucket.

Brand: ClaroBrand: CitiBrand: Falabella

Followers:2,513,892

Engagements:15,311

Rate:0.6%

Posts:1,479

Avg Likes:15,290

Avg Comments:436

Avg Views:2,813

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,513,892 · Engagements 15,311 · Rate 0.6% Posts 1,479 · Views 2,813 · Avg Likes 15,290 · Avg Comments 436 · Avg Views 2,813	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 25% 35-44: 23% 45-64: 12%	Largest: 25-34 (38%); next: 18-24 (25%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	BRAZIL (97%) UNITED STATES (1%) PORTUGAL (0%) ITALY (0%) ANGOLA (0%)	Top regions: BRAZIL (97%), UNITED STATES (1%), PORTUGAL (0%)
Platform Engagement	Instagram: 15,013 avg likes/post · Youtube: 2,813 avg views/post	Best reach: Youtube 2,813 avg views; best engagement: Instagram 15,013 avg likes

Top Brand Affinities

Claro

Score: 72.22

Citi

Score: 21.22

Falabella

Score: 19.46

Itaipava

Score: 18.89

Lojas Renner

Score: 15.32

Itaú

Score: 14.98

Boticario

Score: 13.89

Banco Bradesco

Score: 12.98

AstraZeneca

Score: 11.76

Riachuelo

Score: 10.34

Rapha

Score: 9.58

Xerox

Score: 9.26

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Top Brand Affinities

Brand	Category	Score
Claro		72.22
Citi		21.22
Falabella		19.46
Itaipava		18.89
Lojas Renner		15.32
Itaú		14.98
Boticario		13.89
Banco Bradesco		12.98
AstraZeneca		11.76
Riachuelo		10.34
Rapha		9.58
Xerox		9.26
Pro Tools		9.11
Moda Praia		7.59
Havaianas		7.34
Lollapalooza		7.07
Amstel		5.76
Ovaltine		5.62
Catupiry		5.60
Eudora		5.28
Mary Kay		4.86
Pfizer		4.02
Heineken		3.81
MTV		3.75
NBC		2.98
Avon		2.51
Snoopy And The Peanuts Gang		1.88
Budweiser		1.85
Jack Daniels		1.62
Renault		1.35
Pandora		1.34
Netflix		1.33
Nutella		1.29
Cadillac		1.28
UFC		1.28
Spotify Music		1.22
DC Entertainment		1.20
Ferrero		1.19
Pixar		1.13
Coca-Cola		1.13
Beats Electronics		1.05
L'Oréal Paris		1.04
Airbnb		1.03
Guess		1.03
SheInside		1.00
Calvin Klein		1.00
Guinness		0.96
Ray-Ban		0.95
Vogue		0.93
Pepsi		0.86