Lulu
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
79,295
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-07 08:04:44 UTC
Genres
Biography
I am skilled at conducting interviews with musicians and industry professionals, allowing me to gain unique perspectives and insider insights into the music world. My reviews and articles are well-researched and articulate, offering a balanced critique that highlights both the strengths and weaknesses of the music being discussed. Whether I'm covering new releases, music events, or artist profiles, I aim to provide readers with a comprehensive and engaging look at the ever-evolving landscape of the music industry.
Lulu cuts through with 25-34 & 18-24 audiences and consistency across UNITED KINGDOM, UNITED STATES, ITALY. A heavily female (79%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 4,961 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with QVC, ITV, Marks & Spencer, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 79,295 · Engagements 624 · Rate 0.8% Posts 1,643 · Views 4,961 · Avg Likes 620 · Avg Comments 27 · Avg Views 4,961 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 39% 35-44: 15% 45-64: 3% |
Largest: 25-34 (40%); next: 18-24 (39%) |
| Gender Split |
Female: 79% Male: 21% Non-binary/Other: 0% |
Skews female (79%) |
| Top Countries |
UNITED KINGDOM (68%) UNITED STATES (9%) ITALY (3%) AUSTRALIA (2%) SPAIN (2%) |
Top regions: UNITED KINGDOM (68%), UNITED STATES (9%), ITALY (3%) |
| Platform Engagement | Instagram: 598 avg likes/post · Youtube: 4,961 avg views/post | Best reach: Youtube 4,961 avg views; best engagement: Instagram 598 avg likes |
Top Brand Affinities
QVC
ITV
Marks & Spencer
Waitrose
Virgin Atlantic
Victoria Beckham
Morrisons
Selfridges
Sainsbury's
ASDA
Debenhams
British Airways
| Brand | Category | Score |
|---|---|---|
| QVC | 496.03 | |
| ITV | 72.95 | |
| Marks & Spencer | 36.15 | |
| Waitrose | 35.58 | |
| Virgin Atlantic | 30.12 | |
| Victoria Beckham | 29.13 | |
| Morrisons | 27.43 | |
| Selfridges | 25.20 | |
| Sainsbury's | 25.09 | |
| ASDA | 25.09 | |
| Debenhams | 20.61 | |
| British Airways | 19.35 | |
| Costa Coffee | 17.65 | |
| Next | 16.76 | |
| ALDI | 14.77 | |
| Eurostar | 14.72 | |
| Easyjet | 14.38 | |
| All Saints | 13.62 | |
| Harrods | 12.57 | |
| River Island | 11.20 | |
| Jean Paul Gaultier | 11.11 | |
| Ted Baker | 10.94 | |
| Cadbury | 10.74 | |
| Vivienne Westwood | 10.50 | |
| Tesco | 10.38 | |
| Vauxhall | 10.34 | |
| BBC | 10.31 | |
| Stella McCartney | 8.83 | |
| Primark | 8.57 | |
| Baileys | 8.33 | |
| Carlsberg | 8.07 | |
| Tate Modern | 7.76 | |
| Alexander McQueen | 7.09 | |
| Lush | 6.69 | |
| boohoo | 6.00 | |
| Moët & Chandon | 5.93 | |
| Clarks | 5.93 | |
| Anthropologie | 5.79 | |
| Guinness | 5.77 | |
| Lindt | 5.46 | |
| Dyson | 5.45 | |
| Jimmy Choo | 5.36 | |
| KARL LAGERFELD | 5.21 | |
| Ryanair | 5.05 | |
| ASOS | 4.95 | |
| Topshop | 4.94 | |
| Haribo | 4.76 | |
| eBay | 4.67 | |
| Summit Entertainment | 4.64 | |
| NBC | 4.16 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 686,481
| PLATFORM | TOTAL | % | |
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412,390 | 60.07% |
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274,091 | 39.93% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















