Luke Sital-Singh
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
37,523
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:35:28 UTC
Genres
Biography
Luke Sital-Singh builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED KINGDOM, UNITED STATES, INDIA. With a female-leaning (51%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (912 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Akg, Tate Modern point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 37,523 · Engagements 188 · Rate 0.5% Posts 426 · Views 1,070 · Avg Likes 184 · Avg Comments 3 · Avg Views 1,070 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 33% 35-44: 10% 45-64: 7% |
Largest: 18-24 (45%); next: 25-34 (33%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED KINGDOM (23%) UNITED STATES (16%) INDIA (7%) CANADA (6%) GERMANY (5%) |
Top regions: UNITED KINGDOM (23%), UNITED STATES (16%), INDIA (7%) |
| Platform Engagement | Instagram: 121 avg likes/post · Tiktok: 912 avg views/post · Youtube: 158 avg views/post | Best reach: Tiktok 912 avg views; best engagement: Instagram 121 avg likes |
Top Brand Affinities
MOOG
Akg
Tate Modern
Waitrose
Aeropress
Amazon Music
Pro Tools
Sennheiser
Ableton
Kickstarter
Marks & Spencer
Selfridges
| Brand | Category | Score |
|---|---|---|
| MOOG | 25.14 | |
| Akg | 18.13 | |
| Tate Modern | 15.79 | |
| Waitrose | 14.78 | |
| Aeropress | 13.27 | |
| Amazon Music | 11.82 | |
| Pro Tools | 11.65 | |
| Sennheiser | 11.59 | |
| Ableton | 8.90 | |
| Kickstarter | 8.30 | |
| Marks & Spencer | 8.28 | |
| Selfridges | 7.38 | |
| Spotify Music | 7.13 | |
| BBC | 5.94 | |
| Showtime | 5.25 | |
| Guinness | 5.21 | |
| Leica | 4.85 | |
| Kodak | 4.64 | |
| Dr. Martens | 4.50 | |
| Aperol | 4.47 | |
| Tesco | 4.21 | |
| Airbnb | 4.10 | |
| Paramount Pictures | 3.91 | |
| ASOS | 3.91 | |
| Polaroid | 3.74 | |
| Oculus | 3.72 | |
| Olympus | 3.43 | |
| Summit Entertainment | 3.43 | |
| Topshop | 3.40 | |
| NBC | 3.36 | |
| Coffeegram | 3.33 | |
| Fujifilm | 3.20 | |
| SoundCloud | 3.19 | |
| Warner Bros | 3.13 | |
| Urban Outfitters | 3.03 | |
| Emporium | 2.97 | |
| Lush | 2.91 | |
| Harrods | 2.87 | |
| Lollapalooza | 2.76 | |
| Geocaching | 2.44 | |
| The North Face | 2.42 | |
| Sunnies Studios | 2.41 | |
| Lego | 2.40 | |
| MTV | 2.37 | |
| The Olympic Games | 2.36 | |
| A Game of Tones | 2.30 | |
| Carhartt | 2.30 | |
| Tinder | 2.24 | |
| Coachella | 2.20 | |
| Pantone Inc | 2.20 |
Official Profiles
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LoginArtist: Luke Sital-Singh
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
