Luke Grimes

Luke Grimes — country artist from US.

Grimes' debut track "No Horse To Ride" quickly climbed the charts, landing at No. 7 on the Country Songs sales chart and garnering significant Shazam numbers…

Influence: 53.43% Fanbase: 28.24% Trending: 66.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 24.90% • Very Strong

As of 2025-09-09

1,327,003

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:22 UTC

Genres

countrycountrycontemporary country

Biography

Grimes' debut track "No Horse To Ride" quickly climbed the charts, landing at No. 7 on the Country Songs sales chart and garnering significant Shazam numbers in its second week. The song also earned placement on prominent Spotify playlists and has been making waves on multiple Viral Charts. His latest single "Hold On" featuring Foy Vance is now available.

Best known for his role on "Yellowstone," Grimes is a seasoned musician preparing for his first major label project. Drawing inspiration from country legends and contemporary artists alike, Grimes is carving out his own path in the music industry while collaborating with top songwriters in Nashville.

Top Brand Affinities

Report Date: 2025-09-09

Luke Grimes resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a female-leaning (53%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (36,518 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Ariat, Houston Livestock Show and Rodeo, Pottery Barn makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luke Grimes score 4.08% — Very Strong bucket.

Brand: AriatBrand: Houston Livestock Show and RodeoBrand: Pottery Barn

Followers:1,327,003

Engagements:54,107

Rate:4.1%

Posts:74

Avg Likes:53,960

Avg Comments:635

Avg Views:36,518

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,327,003 · Engagements 54,107 · Rate 4.1% Posts 74 · Views 36,518 · Avg Likes 53,960 · Avg Comments 635 · Avg Views 36,518	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 26% 35-44: 20% 45-64: 16%	Largest: 25-34 (35%); next: 18-24 (26%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (55%) BRAZIL (8%) UNITED KINGDOM (6%) MEXICO (5%) AUSTRALIA (4%)	Top regions: UNITED STATES (55%), BRAZIL (8%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 52,996 avg likes/post · Tiktok: 0 avg views/post · Youtube: 36,518 avg views/post	Best reach: Youtube 36,518 avg views; best engagement: Instagram 52,996 avg likes

Top Brand Affinities

Ariat

Score: 24.90

Houston Livestock Show and Rodeo

Score: 15.32

Pottery Barn

Score: 12.73

Coors

Score: 10.67

Lowe's

Score: 9.02

Bud Light

Score: 8.63

Free People

Score: 8.22

T.J. Maxx

Score: 7.86

Target

Score: 7.47

Busch

Score: 7.37

Steve Madden

Score: 7.11

Carhartt

Score: 6.92

Brand	Category	Score
Ariat		24.90
Houston Livestock Show and Rodeo		15.32
Pottery Barn		12.73
Coors		10.67
Lowe's		9.02
Bud Light		8.63
Free People		8.22
T.J. Maxx		7.86
Target		7.47
Busch		7.37
Steve Madden		7.11
Carhartt		6.92
Publix		6.82
The Home Depot		6.53
HomeGoods		6.40
Margaritaville		6.37
Chick-fil-A		6.26
OLD NAVY		6.14
Gillette		5.99
Gerber		5.87
Lululemon Athletica		5.75
NORDSTROM		5.67
MamaBear		5.47
Sunnies Studios		5.09
BarkBox		4.75
Anthropologie		4.68
Showtime		4.56
American Eagle		4.53
Billabong		4.44
NHL		4.24
Jeep		4.17
Costco		3.98
Verizon		3.98
Urban Outfitters		3.88
NBC		3.80
Paramount Pictures		3.57
PetSmart		3.51
Budweiser		3.49
Walmart		3.14
Columbia Pictures		2.98
Baileys		2.82
Abercrombie & Fitch		2.75
Oakley		2.63
The Olympic Games		2.59
Bentley		2.57
ASOS		2.56
Aperol		2.53
NFL		2.45
Bellagio		2.42
Lollapalooza		2.37