Lukas Nelson and Promise of the Real

Lukas Nelson and Promise of the Real — rock artist from US.

Lukas Nelson, a Grammy and BAFTA Award-winning singer-songwriter and musician, has garnered acclaim for his eight studio albums, including the chart-topping…

Influence: 58.25% Fanbase: 38.49% Trending: 68.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 31.58% • Very Strong

As of 2025-09-14

497,698

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-08 04:19:17 UTC

Genres

rockmodern blues rockroots rockjam bandamericannew americanadeep new americanabluesmodern blues

Biography

Lukas Nelson, a Grammy and BAFTA Award-winning singer-songwriter and musician, has garnered acclaim for his eight studio albums, including the chart-topping 2023 release, "Sticks and Stones." The album produced two #1 singles, "Sticks and Stones" and "More Than Friends" featuring Lainey Wilson, with the latter earning a nomination for Collaborative Video of the Year at the 2024 CMT Music Awards. Critics have praised Nelson for his unique take on Americana music, with The Wall Street Journal calling it a "fresh addition" and The Tennessean lauding his blend of Southern-style rock.

Over the past decade, Lukas Nelson and his band have captivated audiences with their dynamic live performances at sold-out shows and festivals. Beyond his own music career, Nelson co-produced the acclaimed soundtrack for the film "A Star Is Born," which won him a BAFTA Award for Best Original Music and a Grammy Award for Best Compilation Soundtrack for Visual Media.

Top Brand Affinities

Report Date: 2025-09-14

Lukas Nelson and Promise of the Real reliably reaches 45-64 & 35-44 audiences in UNITED STATES, SOUTH AFRICA, NIGERIA. The base is male-leaning (50%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (5,132 avg views per post); Instagram layers on depth and replies. The audience sits near Ampeg, Live Nation, Ariat, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lukas Nelson and Promise of the Real score 0.62% — Low bucket.

Brand: AmpegBrand: Live NationBrand: Ariat

Followers:497,698

Engagements:3,074

Rate:0.6%

Posts:2,385

Avg Likes:3,029

Avg Comments:132

Avg Views:5,229

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 497,698 · Engagements 3,074 · Rate 0.6% Posts 2,385 · Views 5,229 · Avg Likes 3,029 · Avg Comments 132 · Avg Views 5,229	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 33% 35-44: 26% 25-34: 26% 18-24: 13%	Largest: 45-64 (33%); next: 35-44 (26%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	UNITED STATES (71%) SOUTH AFRICA (35%) NIGERIA (23%) CANADA (8%) GHANA (5%)	Top regions: UNITED STATES (71%), SOUTH AFRICA (35%), NIGERIA (23%)
Platform Engagement	Instagram: 2,650 avg likes/post · Tiktok: 97 avg views/post · Youtube: 5,132 avg views/post	Best reach: Youtube 5,132 avg views; best engagement: Instagram 2,650 avg likes

Top Brand Affinities

Ampeg

Score: 31.58

Live Nation

Score: 28.63

Ariat

Score: 19.65

Miller Lite

Score: 17.19

Barstool Sports

Score: 12.46

Amazon Music

Score: 11.18

Houston Livestock Show and Rodeo

Score: 9.34

Pro Tools

Score: 9.28

Margaritaville

Score: 9.07

Coors

Score: 8.44

Verizon

Score: 7.04

Bud Light

Score: 7.00

Brand	Category	Score
Ampeg		31.58
Live Nation		28.63
Ariat		19.65
Miller Lite		17.19
Barstool Sports		12.46
Amazon Music		11.18
Houston Livestock Show and Rodeo		9.34
Pro Tools		9.28
Margaritaville		9.07
Coors		8.44
Verizon		7.04
Bud Light		7.00
Pacific Northwest Wonderland		6.77
Kroger		6.67
FOX		6.51
NBC		6.31
Paramount Pictures		6.20
Anthropologie		5.95
Free People		5.92
Walgreens		5.27
Jameson		5.19
NORDSTROM		5.17
Busch		5.04
Carhartt		5.01
Spotify Music		4.81
The Home Depot		4.60
Cadillac		4.58
Pilsner Urquell		4.45
Nixon		4.22
iHeartRadio Music Awards		4.11
Coachella		4.07
Leica		3.95
Holden		3.91
CNN		3.86
Harley-Davidson		3.84
Budweiser		3.83
Kickstarter		3.81
NHL		3.80
Jack Daniels		3.80
ESPN		3.65
Gillette		3.60
Airbnb		3.33
Lollapalooza		3.19
Lululemon Athletica		3.18
NFL		3.11
MTV		3.04
Columbia Pictures		3.04
Emporium		2.92
Guinness		2.79
Showtime		2.78

Official Profiles

Artist: Lukas Nelson and Promise of the Real

Date Range: 2025-12-08 → 2025-12-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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