
Luísa Sonza
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
56,731,087
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Having recently concluded her successful tour "O Conto dos Dois Mundos" with two shows in her home state of Rio Grande do Sul, Sonza performed a total of 134 shows across 68 cities in 24 states, including 8 international shows. With an impressive track record, Sonza has garnered over 3 billion streams on various platforms, achieved top 50 global status on Spotify, and received numerous certifications, including 7 diamond, 5 platinum, and 4 gold records. Her second studio album, "Doce 22," made a significant impact in the Brazilian pop music scene, with all 14 tracks debuting in the Top 70 on Spotify. Recent singles "CACHORRINHAS" and "MAMA.CITA" (hasta la vista) have also achieved diamond status, accumulating over 310 million audio and video streams.
Luísa Sonza draws 18-24 & 25-34 audiences and holds attention in BRAZIL, PORTUGAL, UNITED STATES. The skew is heavily female (69%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 621,450 avg views per post, with Instagram sustaining the conversation. Audience adjacency to ChilliBeans, Lojas Renner, Sarar makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 56,731,087 · Engagements 237,356 · Rate 0.4% Posts 4,499 · Views 637,123 · Avg Likes 234,851 · Avg Comments 2,770 · Avg Views 637,123 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 61% 25-34: 25% 13-17: 8% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (25%) |
Gender Split |
Female: 69% Male: 31% Non-binary/Other: 0% |
Skews female (69%) |
Top Countries |
BRAZIL (93%) PORTUGAL (3%) UNITED STATES (1%) SPAIN (0%) ANGOLA (0%) |
Top regions: BRAZIL (93%), PORTUGAL (3%), UNITED STATES (1%) |
Platform Engagement | Instagram: 179,446 avg likes/post · Tiktok: 621,450 avg views/post · Youtube: 15,673 avg views/post | Best reach: Tiktok 621,450 avg views; best engagement: Instagram 179,446 avg likes |
Top Brand Affinities
ChilliBeans
Lojas Renner
Sarar
Colcci
Boticario
Eudora
Itaipava
Moda Praia
Riachuelo
Mary Kay
Lollapalooza
Tomorrowland
Brand | Category | Score |
---|---|---|
ChilliBeans | 33.97 | |
Lojas Renner | 29.53 | |
Sarar | 14.16 | |
Colcci | 10.62 | |
Boticario | 10.47 | |
Eudora | 10.44 | |
Itaipava | 10.41 | |
Moda Praia | 9.19 | |
Riachuelo | 7.79 | |
Mary Kay | 5.77 | |
Lollapalooza | 4.48 | |
Tomorrowland | 4.08 | |
Pull&Bear | 4.02 | |
Avon | 3.99 | |
Movistar | 3.88 | |
Kiko | 3.49 | |
Budweiser | 3.31 | |
Heineken | 2.59 | |
Bershka | 2.42 | |
Vogue | 2.35 | |
Lacoste | 2.14 | |
Oakley | 1.89 | |
shein | 1.83 | |
Make Up For Ever | 1.77 | |
SheInside | 1.52 | |
Mitsubishi | 1.48 | |
Calvin Klein | 1.48 | |
Pandora | 1.46 | |
CBS | 1.40 | |
Versace | 1.40 | |
Guess | 1.38 | |
Sephora | 1.36 | |
H&M | 1.30 | |
Puma | 1.25 | |
CBS Television Studios | 1.22 | |
Pixar | 1.22 | |
MAC Cosmetics | 1.16 | |
Huda Beauty | 1.12 | |
Nutella | 1.10 | |
DC Entertainment | 1.04 | |
L'Oréal Paris | 0.94 | |
McDonald's | 0.89 | |
Tommy Hilfiger | 0.89 | |
Balenciaga | 0.87 | |
Ray-Ban | 0.84 | |
Vans | 0.77 | |
Chanel | 0.74 | |
Levi's | 0.73 | |
Netflix | 0.66 | |
Converse | 0.65 |
Official Profiles
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LoginArtist: Luísa Sonza
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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