Luísa Sonza

Luísa Sonza

Superstar

Country: BR | Gender: female | Artist ID: 11e83feb-c2fd-18e4-8ebe-aa1c026db3d8

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Genres

poppopfunk poppop nacionalr&b, funk & soulfunk cariocafunkbaile funk
Influential: 70.03% Fanbase: 65.60% Trending: 72.25%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 33.97% • Very Strong
As of 2025-09-09

56,731,087

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.03% | Fanbase 65.60% | Trending 72.25% | CAREER STAGE: SUPERSTAR

Biography

Luísa Sonza is a prominent Brazilian artist known for her music focusing on themes of empowerment and female freedom. In her latest project, the album "Escândalo Íntimo," Sonza showcases a more mature and conceptual artistic approach, with the lead single "Campo de Morango" quickly gaining popularity with over 1 million streams and views within 24 hours. The album, featuring 26 tracks and collaborations with both national and international artists, was produced in Los Angeles and includes songs in Portuguese, English, and Spanish.

Having recently concluded her successful tour "O Conto dos Dois Mundos" with two shows in her home state of Rio Grande do Sul, Sonza performed a total of 134 shows across 68 cities in 24 states, including 8 international shows. With an impressive track record, Sonza has garnered over 3 billion streams on various platforms, achieved top 50 global status on Spotify, and received numerous certifications, including 7 diamond, 5 platinum, and 4 gold records. Her second studio album, "Doce 22," made a significant impact in the Brazilian pop music scene, with all 14 tracks debuting in the Top 70 on Spotify. Recent singles "CACHORRINHAS" and "MAMA.CITA" (hasta la vista) have also achieved diamond status, accumulating over 310 million audio and video streams.
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Luísa Sonza Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Luísa Sonza draws 18-24 & 25-34 audiences and holds attention in BRAZIL, PORTUGAL, UNITED STATES. The skew is heavily female (69%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 621,450 avg views per post, with Instagram sustaining the conversation. Audience adjacency to ChilliBeans, Lojas Renner, Sarar makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Luísa Sonza score 0.42%Low bucket.
Brand: ChilliBeansBrand: Lojas RennerBrand: Sarar
Followers:56,731,087
Engagements:237,356
Rate:0.4%
Posts:4,499
Views:637,123
Avg Likes:234,851
Avg Comments:2,770
Avg Views:637,123

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 56,731,087 · Engagements 237,356 · Rate 0.4%
Posts 4,499 · Views 637,123 · Avg Likes 234,851 · Avg Comments 2,770 · Avg Views 637,123
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 61%
25-34: 25%
13-17: 8%
35-44: 4%
Largest: 18-24 (61%); next: 25-34 (25%)
Gender Split Female: 69%
Male: 31%
Non-binary/Other: 0%
Skews female (69%)
Top Countries BRAZIL (93%)
PORTUGAL (3%)
UNITED STATES (1%)
SPAIN (0%)
ANGOLA (0%)
Top regions: BRAZIL (93%), PORTUGAL (3%), UNITED STATES (1%)
Platform Engagement Instagram: 179,446 avg likes/post · Tiktok: 621,450 avg views/post · Youtube: 15,673 avg views/post Best reach: Tiktok 621,450 avg views; best engagement: Instagram 179,446 avg likes

Top Brand Affinities

ChilliBeans
Score: 33.97
Lojas Renner
Score: 29.53
Sarar
Score: 14.16
Colcci
Score: 10.62
Boticario
Score: 10.47
Eudora
Score: 10.44
Itaipava
Score: 10.41
Moda Praia
Score: 9.19
Riachuelo
Score: 7.79
Mary Kay
Score: 5.77
Lollapalooza
Score: 4.48
Tomorrowland
Score: 4.08
Brand Category Score
ChilliBeans 33.97
Lojas Renner 29.53
Sarar 14.16
Colcci 10.62
Boticario 10.47
Eudora 10.44
Itaipava 10.41
Moda Praia 9.19
Riachuelo 7.79
Mary Kay 5.77
Lollapalooza 4.48
Tomorrowland 4.08
Pull&Bear 4.02
Avon 3.99
Movistar 3.88
Kiko 3.49
Budweiser 3.31
Heineken 2.59
Bershka 2.42
Vogue 2.35
Lacoste 2.14
Oakley 1.89
shein 1.83
Make Up For Ever 1.77
SheInside 1.52
Mitsubishi 1.48
Calvin Klein 1.48
Pandora 1.46
CBS 1.40
Versace 1.40
Guess 1.38
Sephora 1.36
H&M 1.30
Puma 1.25
CBS Television Studios 1.22
Pixar 1.22
MAC Cosmetics 1.16
Huda Beauty 1.12
Nutella 1.10
DC Entertainment 1.04
L'Oréal Paris 0.94
McDonald's 0.89
Tommy Hilfiger 0.89
Balenciaga 0.87
Ray-Ban 0.84
Vans 0.77
Chanel 0.74
Levi's 0.73
Netflix 0.66
Converse 0.65

Official Profiles

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Artist: Luísa Sonza

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Luísa Sonza today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-09)

Platform%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
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Artist Ranking, Popularity and Social Media Influence measured accurately with AI.