Luigi 21 Plus Brand Affinity ranks highest La Perla at 41.59% . Very Strong. Score DMDB 58.00% | Fanbase 43.66%

Luigi 21 Plus — hip-hop & rap artist from PR.

Luigi 21 Plus, also known as Lui-G 21 Plus, is a reggaeton artist and songwriter known for his explicit lyrics. Born Hiram David Santos Rojas in 1977 in San…

Luigi 21 Plus

Established

Country: PR | Gender: male | Artist ID: 11e81bbb-0eed-22e4-8199-a0369fe50396

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Genres

hip-hop & raptrap latinolatin hip hoplatinlatinreggaetonreggaeton flowperreo

Influential: 58.00% Fanbase: 43.66% Trending: 65.16%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 41.59% • Very Strong

As of 2025-09-09

2,522,251

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.00% | Fanbase 43.66% | Trending 65.16% | CAREER STAGE: MID_LEVEL

Biography

Luigi 21 Plus, also known as Lui-G 21 Plus, is a reggaeton artist and songwriter known for his explicit lyrics. Born Hiram David Santos Rojas in 1977 in San Juan, Puerto Rico, he gained popularity in Latin American countries such as Colombia, Venezuela, Ecuador, and Argentina. Despite controversy surrounding his music, Luigi 21 Plus has collaborated with artists like J Alvarez, J Balvin, and Nicky Jam, and released albums like Musica por Adultos in 2009 and In Business in 2014.

After moving to Lynn, Massachusetts at age 20, Luigi 21 Plus began his music career by performing at parties and rap battles. He gained recognition with his track "Libertad" on Luny Tunes and Tainy's 2006 compilation album. Subsequent releases like El Patan in 2012 and Back to Basics in 2016 solidified his international reputation. Despite criticism for his explicit content, Luigi 21 Plus continued to release music and collaborate with other artists, culminating in his 2019 album #tbt.

Report Date: 2025-09-09

Luigi 21 Plus maintains consistent pull among 18-24 & 25-34 audiences across COLOMBIA, CHILE, ARGENTINA. The audience leans heavily male (75%), so brand cues around style and status perform well. The clearest reach is on Youtube with 226,924 avg views per post; Instagram functions as the community touchpoint. Affinity with La Perla, Bodytech, Pro Tools makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luigi 21 Plus score 0.17% — Low bucket.

Brand: La PerlaBrand: BodytechBrand: Pro Tools

Followers:2,522,251

Engagements:4,226

Rate:0.2%

Posts:5,411

Avg Likes:4,119

Avg Comments:144

Avg Views:226,924

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,522,251 · Engagements 4,226 · Rate 0.2% Posts 5,411 · Views 226,924 · Avg Likes 4,119 · Avg Comments 144 · Avg Views 226,924	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 27% 13-17: 6% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (27%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	COLOMBIA (30%) CHILE (12%) ARGENTINA (9%) ECUADOR (8%) PERU (7%)	Top regions: COLOMBIA (30%), CHILE (12%), ARGENTINA (9%)
Platform Engagement	Instagram: 2,082 avg likes/post · Youtube: 226,924 avg views/post	Best reach: Youtube 226,924 avg views; best engagement: Instagram 2,082 avg likes

Top Brand Affinities

La Perla

Score: 41.59

Bodytech

Score: 15.15

Pro Tools

Score: 14.06

Pioneer

Score: 11.62

Suavecito

Score: 11.28

Amazon Music

Score: 7.93

Andis

Score: 7.12

Movistar

Score: 7.09

Barber Shop Connect

Score: 5.77

American Airlines

Score: 4.74

VidaSana

Score: 4.41

Bacardi

Score: 3.91

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Top Brand Affinities

Brand	Category	Score
La Perla		41.59
Bodytech		15.15
Pro Tools		14.06
Pioneer		11.62
Suavecito		11.28
Amazon Music		7.93
Andis		7.12
Movistar		7.09
Barber Shop Connect		5.77
American Airlines		4.74
VidaSana		4.41
Bacardi		3.91
Acura		3.57
Cafecito		2.99
Beats Electronics		2.49
Heineken		2.43
Spotify Music		2.16
Tomorrowland		2.13
Guess		2.07
FIFA		2.02
Scion		1.99
Mazda		1.98
Los Angeles Lakers		1.87
SoundCloud		1.86
Under Armour		1.79
musical.ly		1.60
Sneakerhead		1.58
Ducati		1.56
Mitsubishi		1.51
Lamborghini		1.49
Mitsubishi Motors		1.44
Pepsi		1.42
NBA		1.41
Forever 21		1.41
Yamaha		1.37
Hyundai		1.36
Versace		1.31
Suzuki		1.31
Grand Theft Auto		1.31
Universal		1.30
Sony		1.30
Honda		1.29
Toyota		1.22
Puma		1.22
Tommy Hilfiger		1.21
Call of Duty		1.19
KTM		1.18
Nike		1.15
PlayStation		1.14
Oakley		1.12