Luh Kel Brand Affinity ranks highest True Religion at 27.47% . Very Strong. Score DMDB 61.52% | Fanbase 53.31%

Luh Kel — r&b, funk & soul artist from US.

St. Louis-born artist Luh Kel gained early success with his debut single "Wrong," which achieved a Top 40 placement on Billboard's Hot R&B/Hip-Hop Songs chart.…

Luh Kel

Recognizable

Country: US | Gender: male | Artist ID: 6c53aa06-1b25-11e9-99e5-549f35161576

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Genres

r&b, funk & soulr&b/soulpop r&bcontemporary r&bhip-hop & rapst louis rapcontemporary hip hophip hop

Influential: 61.52% Fanbase: 53.31% Trending: 65.62%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 27.47% • Very Strong

As of 2025-09-09

4,941,712

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.52% | Fanbase 53.31% | Trending 65.62% | CAREER STAGE: MAINSTREAM

Biography

St. Louis-born artist Luh Kel gained early success with his debut single "Wrong," which achieved a Top 40 placement on Billboard's Hot R&B/Hip-Hop Songs chart. The track garnered over 160 million views on YouTube and 253 million streams on Spotify. Following this, his debut album Mixed Emotions featured two more hit singles, including "BRB." In the subsequent year, Luh Kel released L.O.V.E., showcasing his artistic growth. His future projects hint at continued success in the music industry.

Report Date: 2025-09-09

Luh Kel indexes high with fans in the 18-24 range in UNITED STATES, INDIA, PHILIPPINES. The skew is male-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 29,814 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward True Religion, Live Nation, Palm Angels, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Luh Kel when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luh Kel score 0.76% — Low bucket.

Brand: True ReligionBrand: Live NationBrand: Palm Angels

Followers:4,941,712

Engagements:37,775

Rate:0.8%

Posts:173

Avg Likes:37,742

Avg Comments:338

Avg Views:29,814

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,941,712 · Engagements 37,775 · Rate 0.8% Posts 173 · Views 29,814 · Avg Likes 37,742 · Avg Comments 338 · Avg Views 29,814	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 20% 13-17: 15% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (20%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (38%) INDIA (8%) PHILIPPINES (5%) DOMINICAN REPUBLIC (4%) THAILAND (4%)	Top regions: UNITED STATES (38%), INDIA (8%), PHILIPPINES (5%)
Platform Engagement	Instagram: 36,702 avg likes/post · Youtube: 29,814 avg views/post	Best reach: Youtube 29,814 avg views; best engagement: Instagram 36,702 avg likes

Top Brand Affinities

True Religion

Score: 27.47

Live Nation

Score: 23.50

Palm Angels

Score: 14.26

Amazon Music

Score: 14.08

FashionNova

Score: 9.50

Houston Livestock Show and Rodeo

Score: 9.05

New Era

Score: 8.76

Champion

Score: 8.54

Vivienne Westwood

Score: 7.99

Lanvin

Score: 7.82

shein

Score: 7.03

boohoo

Score: 6.86

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Top Brand Affinities

Brand	Category	Score
True Religion		27.47
Live Nation		23.50
Palm Angels		14.26
Amazon Music		14.08
FashionNova		9.50
Houston Livestock Show and Rodeo		9.05
New Era		8.76
Champion		8.54
Vivienne Westwood		7.99
Lanvin		7.82
shein		7.03
boohoo		6.86
Alexander McQueen		6.66
Maison Margiela		6.61
iHeartRadio Music Awards		6.06
Kappa		6.04
MTV		5.83
SheInside		5.63
Steve Madden		4.77
Moncler		4.39
Dr. Martens		3.78
Dolce & Gabbana		3.50
American Eagle		3.41
Abercrombie & Fitch		3.13
Forever 21		3.01
Timberland		2.99
Burberry		2.90
Marc Jacobs		2.86
Urban Outfitters		2.85
The North Face		2.78
Hennessy		2.77
SoundCloud		2.74
Guess		2.70
Fila		2.48
Yves Saint Laurent		2.37
Lollapalooza		2.35
Kodak		2.31
Calvin Klein		2.31
ASOS		2.29
Carrefour		2.23
Los Angeles Lakers		2.21
Vans		2.21
UNIQLO		2.14
Beats Electronics		2.07
Fenty beauty		2.05
Sprite		2.00
Paramount Pictures		1.91
Lacoste		1.88
Victoria's Secret		1.87
H&M		1.86