Luck Ra

Luck Ra — hip-hop & rap artist from AR.

Juan Facundo “Luck Ra” Almenara Ordóñez emerged in 2017 with his debut songs, quickly gaining recognition in the music industry. Collaborating with artists…

Influence: 64.24% Fanbase: 51.17% Trending: 70.78% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

47 Street • 76.52% • Very Strong

As of 2025-09-09

7,606,349

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:40 UTC

Genres

hip-hop & raphip-hop/raptrap argentinotrap tristecontemporary hip hophip hoptraplatinlatin

Biography

Juan Facundo “Luck Ra” Almenara Ordóñez emerged in 2017 with his debut songs, quickly gaining recognition in the music industry. Collaborating with artists such as Seven Kayne, Kodigo, and Rusherking, Luck Ra's Live Sessions on Twitch showcased his talent and charisma, propelling him to popularity. His 2020 release, "Te mentiría," marked a significant milestone in his career, charting in the Top 50 on Spotify in Argentina and Uruguay. Joining forces with La K´onga for the quartet version of the same track, Luck Ra continued his successful streak with notable collaborations.

These achievements underscore Luck Ra's songwriting prowess, solidifying his place in contemporary music. In February 2024, he unveiled his debut album, "QUE NOS FALTE TODO," which swiftly achieved triple platinum status and soared to the #1 Global spot on Spotify charts. Luck Ra is set to headline at Estadio Vélez Sarsfield, showcasing his growing influence and appeal in the music scene.

Top Brand Affinities

Report Date: 2025-09-09

Luck Ra indexes high with fans in the 18-24 range in ARGENTINA, URUGUAY, CHILE. The skew is heavily male (69%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 2,900,000 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward 47 Street, Alpargatas, Lollapalooza, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Luck Ra when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luck Ra score 7.15% — Very Strong bucket.

Brand: 47 StreetBrand: AlpargatasBrand: Lollapalooza

Followers:7,606,349

Engagements:543,836

Rate:7.1%

Posts:596

Avg Likes:531,185

Avg Comments:2,634

Avg Views:4,164,805

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,606,349 · Engagements 543,836 · Rate 7.1% Posts 596 · Views 4,164,805 · Avg Likes 531,185 · Avg Comments 2,634 · Avg Views 4,164,805	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 22% 13-17: 9% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (22%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	ARGENTINA (62%) URUGUAY (6%) CHILE (5%) MEXICO (5%) PERU (4%)	Top regions: ARGENTINA (62%), URUGUAY (6%), CHILE (5%)
Platform Engagement	Instagram: 232,399 avg likes/post · Tiktok: 2,900,000 avg views/post · Youtube: 1,264,805 avg views/post	Best reach: Tiktok 2,900,000 avg views; best engagement: Tiktok 280,300 avg likes

Top Brand Affinities

47 Street

Score: 76.52

Alpargatas

Score: 20.69

Lollapalooza

Score: 11.86

LATAM

Score: 9.38

DeLorean Motor Company

Score: 8.33

Movistar

Score: 6.95

Diablo

Score: 6.43

Campari

Score: 5.12

Iberostar Hotels & Resorts

Score: 4.95

Pull&Bear

Score: 4.84

Monster Beverage

Score: 3.71

Counter-Strike

Score: 3.33

Brand	Category	Score
47 Street		76.52
Alpargatas		20.69
Lollapalooza		11.86
LATAM		9.38
DeLorean Motor Company		8.33
Movistar		6.95
Diablo		6.43
Campari		5.12
Iberostar Hotels & Resorts		4.95
Pull&Bear		4.84
Monster Beverage		3.71
Counter-Strike		3.33
Gatorade		3.18
League of Legends		2.90
ESPN		2.84
MTV		2.78
Cafecito		2.76
Stradivarius		2.55
Bershka		2.49
Fiat		2.37
Garnier		2.15
Forever 21		2.13
Puma		2.10
Spotify Music		1.93
Red Bull		1.85
Universal		1.82
Coachella		1.70
Aperol		1.66
shein		1.60
Call of Duty		1.53
Mitsubishi		1.51
FIFA		1.51
Pepsi		1.51
SheInside		1.47
L'Oréal Paris		1.46
Pandora		1.37
FashionNova		1.37
Zara		1.36
Levi's		1.31
Guess		1.29
SoundCloud		1.28
UFC		1.27
McLaren		1.27
Pixar		1.25
Tesla Motors		1.20
Bellagio		1.19
Honda		1.19
Calvin Klein		1.17
GoPro		1.12
Heineken		1.10