Lucius

Lucius — pop artist from US.

Grammy-nominated indie-pop band Lucius is set to release their highly anticipated self-titled album on May 2 via Fantasy Records. This fourth studio album…

Influence: 57.55% Fanbase: 33.87% Trending: 69.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 28.87% • Very Strong

As of 2025-09-08

164,165

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:59 UTC

Genres

popindie popalternativealternativeamericannew americanabluesstomp and hollerfolk & traditionalindie folk

Biography

Grammy-nominated indie-pop band Lucius is set to release their highly anticipated self-titled album on May 2 via Fantasy Records. This fourth studio album marks a return to the band's roots with eleven new songs written and recorded without outside influence, delving into themes of relationships, grief, and life's complexities with a unique vulnerability facilitated by their close-knit dynamic.

Renowned for their captivating live shows, Lucius has made appearances on popular television programs like "The Late Show with Stephen Colbert" and PBS' "Austin City Limits." The band, comprised of Holly Laessig, Jess Wolfe, Dan Molad, and Peter Lalish, has become sought-after collaborators in the music industry for their ethereal vocals, having worked with artists such as Joni Mitchell, Brandi Carlile, and Harry Styles, and gracing stages like the Grammy Awards and "Saturday Night Live."

Top Brand Affinities

Report Date: 2025-09-08

Lucius builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily female (75%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (2,265 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Live Nation, MOOG, Warby Parker point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lucius score 1.12% — Moderate bucket.

Brand: Live NationBrand: MOOGBrand: Warby Parker

Followers:164,165

Engagements:1,832

Rate:1.1%

Posts:532

Avg Likes:1,823

Avg Comments:37

Avg Views:2,265

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 164,165 · Engagements 1,832 · Rate 1.1% Posts 532 · Views 2,265 · Avg Likes 1,823 · Avg Comments 37 · Avg Views 2,265	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 33% 35-44: 11% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (33%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (75%) UNITED KINGDOM (4%) BRAZIL (3%) CANADA (3%) MEXICO (2%)	Top regions: UNITED STATES (75%), UNITED KINGDOM (4%), BRAZIL (3%)
Platform Engagement	Instagram: 1,666 avg likes/post · Tiktok: 2,265 avg views/post	Best reach: Tiktok 2,265 avg views; best engagement: Instagram 1,666 avg likes

Top Brand Affinities

Live Nation

Score: 28.87

MOOG

Score: 24.95

Warby Parker

Score: 24.74

Ampeg

Score: 23.59

bonappetitmag

Score: 14.87

HBO Max

Score: 11.41

Pro Tools

Score: 11.30

Sennheiser

Score: 9.81

Kickstarter

Score: 9.22

Amazon Music

Score: 9.08

Anthropologie

Score: 8.67

Madewell

Score: 8.60

Brand	Category	Score
Live Nation		28.87
MOOG		24.95
Warby Parker		24.74
Ampeg		23.59
bonappetitmag		14.87
HBO Max		11.41
Pro Tools		11.30
Sennheiser		9.81
Kickstarter		9.22
Amazon Music		9.08
Anthropologie		8.67
Madewell		8.60
Ableton		7.88
Glossier		7.70
Pacific Northwest Wonderland		7.43
Paramount Pictures		7.20
Verizon		6.29
Spotify Music		5.98
Lollapalooza		5.98
Coors		5.94
Walgreens		5.92
Free People		5.42
Airbnb		5.27
iHeartRadio Music Awards		5.18
Coachella		5.10
Kroger		4.98
Bethesda Softworks		4.95
NBC		4.65
Gillette		4.56
Nixon		4.47
Margaritaville		4.15
Pfizer		4.07
NORDSTROM		4.00
Showtime		3.99
Leica		3.95
Oculus		3.88
Kodak		3.86
Polaroid		3.74
Taco Bell		3.67
Columbia Pictures		3.60
Guinness		3.60
OLD NAVY		3.58
Target		3.52
Heinz		3.45
MTV		3.39
Gatorade		3.24
Cadillac		3.19
Comedy Central		3.07
Lululemon Athletica		2.93
Emporium		2.92