Luciano

Luciano — jazz & standards artist from JM.

Born Jepther McClymont in Davyton, Luciano is a Jamaican reggae superstar known for his spiritual blend of rock- and R&B-tinged reggae. He gained critical…

Influence: 54.27% Fanbase: 29.70% Trending: 66.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 139.02% • Very Strong

As of 2025-09-08

296,148

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:45:54 UTC

Genres

jazz & standardsjazzrocklovers rockhip-hop & raphip-hop/rapreggaedancehallold school dancehallreggaeroots reggaeelectronicdance

Biography

Born Jepther McClymont in Davyton, Luciano is a Jamaican reggae superstar known for his spiritual blend of rock- and R&B-tinged reggae. He gained critical acclaim with Where There Is Life (1995) and continued to release over 20 studio and live albums supported by producers like Dean Fraser and Sly & Robbie. Luciano's late-'90s and early-2000s highlights include Messenger (1997), Sweep Over My Soul (1999), and Grammy-nominated A New Day (2001), solidifying his status as a respected figure in the reggae music scene.

Luciano's Rastafarian beliefs influence his music, leading to a discography that showcases his soulful and contemplative style. His artistic integrity and stylistic diversity have earned him accolades such as a Grammy nomination for his album Zion Awake (2014) and an Order of Distinction in 2007. With a career spanning decades, Luciano's music continues to inspire and resonate with audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Luciano is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, KENYA, UNITED KINGDOM. The audience is heavily male (75%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (15,817 avg views per post); Instagram builds the community layer. Affinity data highlights The House of Marley, Mixcloud, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luciano score 0.45% — Low bucket.

Brand: The House of MarleyBrand: MixcloudBrand: Amazon Music

Followers:296,148

Engagements:1,320

Rate:0.4%

Posts:560

Avg Likes:1,282

Avg Comments:90

Avg Views:15,817

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 296,148 · Engagements 1,320 · Rate 0.4% Posts 560 · Views 15,817 · Avg Likes 1,282 · Avg Comments 90 · Avg Views 15,817	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 23% 35-44: 20% 45-64: 7%	Largest: 25-34 (47%); next: 18-24 (23%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (27%) KENYA (13%) UNITED KINGDOM (10%) JAMAICA (9%) GERMANY (5%)	Top regions: UNITED STATES (27%), KENYA (13%), UNITED KINGDOM (10%)
Platform Engagement	Instagram: 900 avg likes/post · Youtube: 15,817 avg views/post	Best reach: Youtube 15,817 avg views; best engagement: Instagram 900 avg likes

Top Brand Affinities

The House of Marley

Score: 139.02

Mixcloud

Score: 36.51

Amazon Music

Score: 16.84

Akai

Score: 12.97

Clarks

Score: 11.93

Pro Tools

Score: 10.76

Pioneer

Score: 10.25

Hennessy

Score: 9.48

iHeartRadio Music Awards

Score: 7.43

SoundCloud

Score: 7.18

Ableton

Score: 6.12

Margaritaville

Score: 5.02

Brand	Category	Score
The House of Marley		139.02
Mixcloud		36.51
Amazon Music		16.84
Akai		12.97
Clarks		11.93
Pro Tools		10.76
Pioneer		10.25
Hennessy		9.48
iHeartRadio Music Awards		7.43
SoundCloud		7.18
Ableton		6.12
Margaritaville		5.02
Spotify Music		4.86
Beats Electronics		4.67
CNN		3.98
MTV		3.92
musical.ly		2.81
NBC		2.60
NBA		2.46
Los Angeles Lakers		2.39
Paramount Pictures		2.35
BBC		2.26
Kodak		2.26
Matrix		2.26
Timberland		2.18
Fenty beauty		2.09
Guinness		2.00
The Olympic Games		1.92
Warner Bros		1.78
Pandora		1.72
NFL		1.71
Amazon		1.71
Sneakerhead		1.68
Cadillac		1.49
UFC		1.45
FashionNova		1.43
Versace		1.37
New Balance		1.34
Puma		1.34
Heineken		1.30
Polo Ralph Lauren		1.26
Gymshark		1.25
Pepsi		1.25
Paypal		1.23
Bentley		1.22
Universal		1.21
Airbnb		1.14
Supreme		1.12
Grand Theft Auto		1.11
Levi's		1.08