Lucas & Steve

Lucas & Steve — pop artist from NL.

Dutch duo Lucas & Steve have soared to stardom with summer hits, platinum records, and over 1 billion streams worldwide. Known for their uplifting productions…

Influence: 59.81% Fanbase: 44.45% Trending: 67.49% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 66.73% • Very Strong

As of 2025-09-08

405,724

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:09:04 UTC

Genres

popdance popelectronictropical houseedmelectro housepop dancepop edmdanceelectronichouse

Biography

Dutch duo Lucas & Steve have soared to stardom with summer hits, platinum records, and over 1 billion streams worldwide. Known for their uplifting productions and emotive lyrics, their music has earned accolades and collaborations with industry giants like Tiësto and Armin van Buuren. Their diverse 16-song LP, which won the Edison Pop Award, showcases their talent as songwriters and producers.

Lucas & Steve's electrifying energy shines brightest on stage, captivating audiences at renowned festivals like Tomorrowland and Creamfields. With a string of international performances and collaborations, the duo continues to leave a lasting impact on the modern dance music scene.

Top Brand Affinities

Report Date: 2025-09-08

Lucas & Steve maintains consistent pull among 18-24 & 25-34 audiences across INDIA, UNITED STATES, NETHERLANDS. The audience leans heavily male (82%), so brand cues around style and status perform well. The clearest reach is on Youtube with 4,086 avg views per post; Instagram functions as the community touchpoint. Affinity with Pioneer, Tomorrowland, Trancefamily makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lucas & Steve score 0.59% — Low bucket.

Brand: PioneerBrand: TomorrowlandBrand: Trancefamily

Followers:405,724

Engagements:2,381

Rate:0.6%

Posts:3,008

Avg Likes:2,341

Avg Comments:90

Avg Views:6,077

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 405,724 · Engagements 2,381 · Rate 0.6% Posts 3,008 · Views 6,077 · Avg Likes 2,341 · Avg Comments 90 · Avg Views 6,077	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 13-17: 6% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	INDIA (8%) UNITED STATES (7%) NETHERLANDS (7%) MEXICO (5%) POLAND (5%)	Top regions: INDIA (8%), UNITED STATES (7%), NETHERLANDS (7%)
Platform Engagement	Instagram: 2,042 avg likes/post · Tiktok: 1,991 avg views/post · Youtube: 4,086 avg views/post	Best reach: Youtube 4,086 avg views; best engagement: Instagram 2,042 avg likes

Top Brand Affinities

Pioneer

Score: 66.73

Tomorrowland

Score: 53.29

Trancefamily

Score: 49.89

Mixcloud

Score: 46.88

Warner Music

Score: 35.81

Ableton

Score: 35.80

Amstel

Score: 15.52

SoundCloud

Score: 15.18

Sennheiser

Score: 15.18

Amazon Music

Score: 11.86

Accor Hotels

Score: 9.84

Beats Electronics

Score: 8.71

Brand	Category	Score
Pioneer		66.73
Tomorrowland		53.29
Trancefamily		49.89
Mixcloud		46.88
Warner Music		35.81
Ableton		35.80
Amstel		15.52
SoundCloud		15.18
Sennheiser		15.18
Amazon Music		11.86
Accor Hotels		9.84
Beats Electronics		8.71
Pro Tools		8.67
KLM		8.36
Efteling		8.02
Spotify Music		6.34
Lollapalooza		4.26
Philips		3.68
Emporium		3.31
musical.ly		3.29
Coachella		3.10
ASUS		3.09
Bacardi		2.99
Pull&Bear		2.66
MTV		2.60
Red Bull		2.59
Aston Martin		2.58
A Game of Tones		2.53
Heineken		2.41
Ferrari		2.35
McLaren		2.32
Aperol		2.11
Fujifilm		2.03
Boeing		1.99
Lamborghini		1.95
Calvin Klein		1.95
ASICS		1.95
ASOS		1.94
Sony		1.91
Bugatti		1.80
Lacoste		1.74
Sneakerhead		1.73
UNIQLO		1.73
Under Armour		1.72
The North Face		1.72
FIFA		1.62
Mercedes-Benz		1.62
Maserati		1.53
Puma		1.50
Vans		1.48