Lucas Coly

Lucas Coly — r&b, funk & soul artist from US.

French-born rapper Lucas Coly, known as Kid Lucas, rose to fame through social media and independent releases like the popular single "I Just Wanna." After…

Influence: 55.97% Fanbase: 38.97% Trending: 64.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 18.45% • Very Strong

As of 2025-09-09

1,733,707

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:17 UTC

Genres

r&b, funk & soulpop r&bhip-hop & raphip-hop/raprapcontemporary hip hophip hop

Biography

French-born rapper Lucas Coly, known as Kid Lucas, rose to fame through social media and independent releases like the popular single "I Just Wanna." After moving from France to the U.S. as a child, he gained a following in the mid-2010s by sharing music on platforms such as Vine, YouTube, Instagram, and Soundcloud. Coly's success continued with independent projects like Hottest Tracks, Vol. 1 and Heart in subsequent years.

Top Brand Affinities

Report Date: 2025-09-09

Lucas Coly has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, CANADA, UNITED KINGDOM. A heavily female (70%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 24,401 avg views per post, and Instagram keeps engagement compounding. Audience overlap with True Religion, Palm Angels, FashionNova signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lucas Coly score 4.06% — Very Strong bucket.

Brand: True ReligionBrand: Palm AngelsBrand: FashionNova

Followers:1,733,707

Engagements:70,315

Rate:4.1%

Posts:132

Avg Likes:70,213

Avg Comments:478

Avg Views:24,401

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,733,707 · Engagements 70,315 · Rate 4.1% Posts 132 · Views 24,401 · Avg Likes 70,213 · Avg Comments 478 · Avg Views 24,401	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 20% 13-17: 13% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (20%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	UNITED STATES (68%) CANADA (5%) UNITED KINGDOM (4%) FRANCE (3%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (68%), CANADA (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 68,304 avg likes/post · Youtube: 24,401 avg views/post	Best reach: Youtube 24,401 avg views; best engagement: Instagram 68,304 avg likes

Top Brand Affinities

True Religion

Score: 18.45

Palm Angels

Score: 17.55

FashionNova

Score: 14.89

boohoo

Score: 14.25

Champion

Score: 13.14

Coach

Score: 10.60

shein

Score: 9.70

UGG

Score: 8.11

SheInside

Score: 7.61

Alexander McQueen

Score: 7.17

ASOS

Score: 6.42

MISSGUIDED

Score: 5.97

Brand	Category	Score
True Religion		18.45
Palm Angels		17.55
FashionNova		14.89
boohoo		14.25
Champion		13.14
Coach		10.60
shein		9.70
UGG		8.11
SheInside		7.61
Alexander McQueen		7.17
ASOS		6.42
MISSGUIDED		5.97
Kappa		5.58
Urban Outfitters		5.55
American Eagle		5.31
Steve Madden		5.05
Fenty beauty		4.14
Forever 21		4.08
Dr. Martens		3.95
Fendi		3.93
Dolce & Gabbana		3.23
NARS Cosmetics		3.20
SoundCloud		3.18
NBC		3.15
BALMAIN		3.04
TOM FORD		3.03
Marc Jacobs		3.01
Hennessy		3.00
Guess		2.97
Too Faced Cosmetics		2.50
Nickelodeon		2.43
GIVENCHY		2.39
Gymshark		2.38
Versace		2.24
Balenciaga		2.14
Lacoste		2.12
Yves Saint Laurent		2.09
Victoria's Secret		1.96
NYX Cosmetics		1.85
Hollister Co		1.84
Beats Electronics		1.84
NBA		1.84
Kodak		1.82
Primark		1.80
Louis Vuitton		1.79
H&M		1.78
Hermès		1.78
Sneakerhead		1.77
Sephora		1.75
The North Face		1.71