Luca Hänni
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,369,948
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:55:35 UTC
Genres
Biography
Facing challenges head-on, Luca Hänni continues to evolve as a performer, drawing from personal experiences to create heartfelt music that reflects his journey. His latest album, "110 Karat," delves into both positive and negative moments, showcasing Luca's growth and sincerity as an artist.
Luca Hänni is a clear fit for 18-24 & 25-34 audiences with strength across GERMANY, SWITZERLAND, POLAND. The audience is heavily female (62%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (25,100 avg views per post); Instagram builds the community layer. Affinity data highlights Braun, Hummel, Easyjet, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,369,948 · Engagements 5,199 · Rate 0.4% Posts 5,240 · Views 32,092 · Avg Likes 5,103 · Avg Comments 299 · Avg Views 32,092 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 27% 13-17: 8% 35-44: 7% |
Largest: 18-24 (55%); next: 25-34 (27%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
GERMANY (27%) SWITZERLAND (12%) POLAND (6%) SPAIN (5%) RUSSIA (3%) |
Top regions: GERMANY (27%), SWITZERLAND (12%), POLAND (6%) |
| Platform Engagement | Instagram: 4,122 avg likes/post · Tiktok: 25,100 avg views/post · Youtube: 6,992 avg views/post | Best reach: Tiktok 25,100 avg views; best engagement: Instagram 4,122 avg likes |
Top Brand Affinities
Braun
Hummel
Easyjet
Zalando
KARL LAGERFELD
Haribo
Moët & Chandon
Lidl
Lufthansa
Ryanair
Hugo Boss
Primark
| Brand | Category | Score |
|---|---|---|
| Braun | 17.39 | |
| Hummel | 16.43 | |
| Easyjet | 10.56 | |
| Zalando | 9.74 | |
| KARL LAGERFELD | 8.61 | |
| Haribo | 6.34 | |
| Moët & Chandon | 6.31 | |
| Lidl | 6.17 | |
| Lufthansa | 5.88 | |
| Ryanair | 5.06 | |
| Hugo Boss | 4.95 | |
| Primark | 4.90 | |
| Pull&Bear | 4.68 | |
| Superdry | 4.45 | |
| Calvin Klein | 4.15 | |
| Hollister Co | 3.84 | |
| Opel | 3.83 | |
| Aperol | 3.67 | |
| ASOS | 3.64 | |
| Lindt | 3.63 | |
| NBC | 3.61 | |
| Nespresso | 3.54 | |
| UEFA | 3.40 | |
| Nivea | 3.27 | |
| Bershka | 2.88 | |
| Boeing | 2.77 | |
| Tomorrowland | 2.68 | |
| Michael Kors | 2.53 | |
| Levi's | 2.49 | |
| Armani | 2.37 | |
| Ray-Ban | 2.36 | |
| H&M | 2.34 | |
| MTV | 2.18 | |
| Tommy Hilfiger | 2.15 | |
| Zara | 2.01 | |
| Dolce & Gabbana | 1.95 | |
| Lacoste | 1.85 | |
| LEGOLAND | 1.79 | |
| Polo Ralph Lauren | 1.78 | |
| L'Oréal Paris | 1.78 | |
| CBS Television Studios | 1.75 | |
| Fiat | 1.74 | |
| Ferrero | 1.74 | |
| Polaroid | 1.70 | |
| Puma | 1.66 | |
| Travelgram | 1.66 | |
| musical.ly | 1.64 | |
| SWAROVSKI | 1.63 | |
| Guess | 1.62 | |
| Vogue | 1.59 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-23 04:00 UTC | Luca Hänni | Im Wizemann | Stuttgart, Germany | |
| 2026-01-24 03:30 UTC | Luca Hänni | Nachtleben | Frankfurt, Germany | |
| 2026-01-25 03:30 UTC | Luca Hänni | Club Bahnhof Ehrenfeld | Cologne, Germany | |
| 2026-01-27 04:00 UTC | Luca Hänni | Hebebühne | Hamburg, Germany | |
| 2026-01-28 04:00 UTC | Luca Hänni | Badehaus Berlin | Berlin, Germany | |
| 2026-01-30 04:00 UTC | Luca Hänni | Kranhalle | Munich, Germany |















