Luar La L Brand Affinity ranks highest True Religion at 28.73% . Very Strong. Score DMDB 69.62% | Fanbase 50.83%

Luar La L — hip-hop & rap artist from PR.

Born on May 29, 2000, in Carolina, Puerto Rico, Luar La L, also known as Raul Del Valle Robles, emerged as a notable figure in the urban music scene from a…

Luar La L

Recognizable

Country: PR | Gender: male | Artist ID: 248fab5e-0b42-11e9-9458-549f35161576

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Genres

hip-hop & raptrap latinocontemporary hip hoplatinreggaeton flowlatinreggaeton

Influential: 69.62% Fanbase: 50.83% Trending: 79.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 28.73% • Very Strong

As of 2025-09-09

5,096,614

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.62% | Fanbase 50.83% | Trending 79.02% | CAREER STAGE: MAINSTREAM

Biography

Born on May 29, 2000, in Carolina, Puerto Rico, Luar La L, also known as Raul Del Valle Robles, emerged as a notable figure in the urban music scene from a young age. He gained recognition through participation in rap battles, showcasing his lyrical skills.

In 2020, Luar La L released his debut EP "L3tra," which included popular tracks like "Side Bitch," "Figura Pública," and "Caile," receiving praise both locally and internationally. Following this success, he released his second album "L3tra 2" in December 2022, featuring 12 solo tracks. Luar La L has collaborated with prominent artists such as Bad Bunny on the viral track "100 Millones" and Jay Wheeler and Hades on "Pacto," accumulating millions of streams across digital platforms.

Report Date: 2025-09-09

Luar La L maintains consistent pull among 18-24 & 25-34 audiences across COLOMBIA, UNITED STATES, SPAIN. The audience leans heavily male (84%), so brand cues around style and status perform well. The clearest reach is on Youtube with 6,567,083 avg views per post; Instagram functions as the community touchpoint. Affinity with True Religion, La Perla, Andis makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luar La L score 7.82% — Very Strong bucket.

Brand: True ReligionBrand: La PerlaBrand: Andis

Followers:5,096,614

Engagements:398,642

Rate:7.8%

Posts:106

Avg Likes:395,658

Avg Comments:5,462

Avg Views:6,567,083

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,096,614 · Engagements 398,642 · Rate 7.8% Posts 106 · Views 6,567,083 · Avg Likes 395,658 · Avg Comments 5,462 · Avg Views 6,567,083	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 23% 13-17: 9% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (23%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	COLOMBIA (18%) UNITED STATES (16%) SPAIN (13%) VENEZUELA (8%) DOMINICAN REPUBLIC (7%)	Top regions: COLOMBIA (18%), UNITED STATES (16%), SPAIN (13%)
Platform Engagement	Instagram: 263,522 avg likes/post · Youtube: 6,567,083 avg views/post	Best reach: Youtube 6,567,083 avg views; best engagement: Instagram 263,522 avg likes

Top Brand Affinities

True Religion

Score: 28.73

La Perla

Score: 26.21

Andis

Score: 15.63

Jetblue Airways

Score: 14.54

Barber Shop Connect

Score: 14.23

Suavecito

Score: 9.25

Coach

Score: 9.00

American Airlines

Score: 8.94

Pro Tools

Score: 8.75

Amway

Score: 7.49

Steve Madden

Score: 6.09

BaByliss

Score: 6.03

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Top Brand Affinities

Brand	Category	Score
True Religion		28.73
La Perla		26.21
Andis		15.63
Jetblue Airways		14.54
Barber Shop Connect		14.23
Suavecito		9.25
Coach		9.00
American Airlines		8.94
Pro Tools		8.75
Amway		7.49
Steve Madden		6.09
BaByliss		6.03
Movistar		5.88
UGG		5.61
Dolce & Gabbana		5.37
Champion		5.36
NORDSTROM		5.00
Los Angeles Lakers		4.65
Transformers		4.63
NARS Cosmetics		3.98
VidaSana		3.56
SoundCloud		3.55
Beats Electronics		3.47
Under Armour		3.37
Spotify Music		3.29
Supreme		3.25
Acura		3.22
MTV		3.19
shein		3.15
Montblanc		3.13
Busch		2.76
Cafecito		2.67
Timberland		2.65
Tinder		2.62
LEGOLAND		2.61
Hennessy		2.60
NBA		2.59
FashionNova		2.55
Lacoste		2.40
Sprite		2.39
Polo Ralph Lauren		2.37
SheInside		2.35
Scion		2.31
Sneakerhead		2.21
Kodak		2.21
Versace		2.20
Bugatti		2.14
The North Face		2.13
Bershka		2.04
Universal		1.93