Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
119,129
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:53:17 UTC
Genres
Biography
Low speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, TüRKIYE, UNITED KINGDOM. Composition is heavily male (73%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (114,788 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ampeg, Mixcloud, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 119,129 · Engagements 3,843 · Rate 3.2% Posts 867 · Views 117,039 · Avg Likes 3,709 · Avg Comments 149 · Avg Views 117,039 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 32% 35-44: 18% 45-64: 10% |
Largest: 25-34 (37%); next: 18-24 (32%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (25%) TüRKIYE (7%) UNITED KINGDOM (6%) BRAZIL (5%) FRANCE (4%) |
Top regions: UNITED STATES (25%), TüRKIYE (7%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 1,411 avg likes/post · Tiktok: 2,251 avg views/post · Youtube: 114,788 avg views/post | Best reach: Youtube 114,788 avg views; best engagement: Youtube 2,259 avg likes |
Top Brand Affinities
MOOG
Ampeg
Mixcloud
Ableton
Akg
Sennheiser
Pro Tools
Akai
Tate Modern
Amazon Music
Kickstarter
Spotify Music
| Brand | Category | Score |
|---|---|---|
| MOOG | 70.39 | |
| Ampeg | 57.04 | |
| Mixcloud | 23.40 | |
| Ableton | 18.54 | |
| Akg | 14.82 | |
| Sennheiser | 12.52 | |
| Pro Tools | 12.42 | |
| Akai | 11.82 | |
| Tate Modern | 11.79 | |
| Amazon Music | 10.03 | |
| Kickstarter | 8.08 | |
| Spotify Music | 7.70 | |
| Hurley | 5.69 | |
| Nixon | 5.11 | |
| Kodak | 5.10 | |
| Vodafone | 5.02 | |
| Paramount Pictures | 4.91 | |
| SoundCloud | 4.86 | |
| Warner Bros | 4.48 | |
| Lollapalooza | 4.41 | |
| Columbia Pictures | 4.35 | |
| Pilsner Urquell | 4.34 | |
| Polaroid | 4.24 | |
| Holden | 3.96 | |
| Campari | 3.84 | |
| Showtime | 3.44 | |
| Fujifilm | 3.37 | |
| Leica | 3.35 | |
| Dr. Martens | 3.32 | |
| Emporium | 3.23 | |
| BBC | 3.02 | |
| Beats Electronics | 2.78 | |
| Airbnb | 2.77 | |
| Lush | 2.75 | |
| Coachella | 2.66 | |
| Lego | 2.50 | |
| MTV | 2.48 | |
| Tinder | 2.32 | |
| Mulberry | 2.31 | |
| Busch | 2.30 | |
| Pixar | 2.26 | |
| Guinness | 2.24 | |
| Jaguar | 2.15 | |
| Philips | 2.10 | |
| Tesco | 2.05 | |
| Pantone Inc | 1.99 | |
| Star Wars | 1.93 | |
| HBO | 1.88 | |
| Cadillac | 1.79 | |
| Paypal | 1.78 |
Official Profiles
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LoginArtist: Low
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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