Lovelyz

Lovelyz

Country: KR

Influence: 58.19% Fanbase: 47.80% Trending: 63.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 10.05% • Very Strong

As of 2025-09-09

352,716

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:37:57 UTC

Genres

popk-popk-pop girl grouppopasian pop

Biography

Lovelyz is an eight-member girl group that debuted in November 2014 with hits like 'Candy Jelly Love', 'Hi~', 'Ah-Choo', 'You', 'Destiny', 'WoW!', and 'Now, We'. They bring cute, fresh, and soft emotions to their music, completing the lovely world of Lovelyz. The members include Baby Soul, Yoo Ji-ae, Seo Ji-soo, Lee Mi-joo, Kei, Jin, Ryu Su-jeong, and Jeong Ye-in.

Lovelyz Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Lovelyz performs best with fans in the 18-24 range, concentrated in INDONESIA, SOUTH KOREA, PHILIPPINES. Audience composition is heavily female (73%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 3,137 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Style Nanda, TONY MOLY, Tiffany, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Lovelyz is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Lovelyz score 0.89%Low bucket.
Brand: Style NandaBrand: TONY MOLYBrand: Tiffany
Followers:352,716
Engagements:3,137
Rate:0.9%
Posts:2,449
Views:0
Avg Likes:3,137
Avg Comments:31
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 352,716 · Engagements 3,137 · Rate 0.9%
Posts 2,449 · Views 0 · Avg Likes 3,137 · Avg Comments 31 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 50%
25-34: 34%
13-17: 12%
35-44: 3%
Largest: 18-24 (50%); next: 25-34 (34%)
Gender Split Female: 73%
Male: 27%
Non-binary/Other: 0%
Skews female (73%)
Top Countries INDONESIA (17%)
SOUTH KOREA (17%)
PHILIPPINES (7%)
BRAZIL (7%)
UNITED STATES (6%)
Top regions: INDONESIA (17%), SOUTH KOREA (17%), PHILIPPINES (7%)
Platform Engagement Instagram: 3,137 avg likes/post best engagement: Instagram 3,137 avg likes

Top Brand Affinities

Style Nanda
Score: 10.05
TONY MOLY
Score: 9.94
Tiffany
Score: 8.31
Bandai Namco
Score: 4.94
Tiffany & Co
Score: 4.91
Innisfree
Score: 4.57
Jollibee
Score: 3.95
Shake Shack
Score: 3.91
Final Fantasy
Score: 3.54
LG Group
Score: 3.53
Fila
Score: 3.33
Gundam
Score: 3.27
Brand Category Score
Style Nanda 10.05
TONY MOLY 9.94
Tiffany 8.31
Bandai Namco 4.94
Tiffany & Co 4.91
Innisfree 4.57
Jollibee 3.95
Shake Shack 3.91
Final Fantasy 3.54
LG Group 3.53
Fila 3.33
Gundam 3.27
Snoopy And The Peanuts Gang 3.15
Kia Motors 2.69
Polaroid 2.27
KFC 2.05
UNIQLO 1.80
Transformers 1.74
Hyundai 1.73
Pokemon Go 1.70
Pokemon 1.64
League of Legends 1.64
New Balance 1.53
Lego 1.43
OREO 1.36
McDonald's 1.36
Costco 1.35
Fujifilm 1.34
Lush 1.30
Burberry 1.27
Huawei 1.26
BBC 1.25
Reebok 1.22
Snapseed 1.17
Samsung Group 1.17
IKEA 1.14
Starbucks 1.08
Supreme 1.05
Nintendo 1.04
Converse 1.01
Universal 0.93
NBA 0.92
Yves Saint Laurent 0.89
Tesla Motors 0.87
Pepsi 0.84
Marvel Entertainment 0.83
Walt Disney 0.83
Google 0.82
Christian Dior 0.79
Coca-Cola 0.72

Official Profiles

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Artist: Lovelyz

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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