Louna

Louna — pop artist from RU.

LOUNA is one of the most successful and sought-after bands in the contemporary Russian rock scene, with a dedicated fan base that resonates with their music on…

Influence: 61.55% Fanbase: 59.29% Trending: 62.68% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-21

235,000

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-29 11:30:48 UTC

Genres

poppoprockrockrussian rockclassic russian rockmetalrussian metalrussian nu metal

Biography

LOUNA is one of the most successful and sought-after bands in the contemporary Russian rock scene, with a dedicated fan base that resonates with their music on a deep emotional level. The band serves as an inspiration for many, illustrating how perseverance and determination in the face of challenges can lead to achieving one's goals. LOUNA's impressive track record includes extensive tours, sold-out concerts, headlining major Russian festivals, a U.S. tour, prestigious awards, and chart-topping hits, setting the stage for even greater achievements and victories in the future.

Top Brand Affinities

Report Date: 2025-09-21

Louna stands out with 25-34 & 18-24 audiences across RUSSIA, UKRAINE, BELARUS. The profile is heavily male (82%), and content lands hardest on Youtube, where posts average 8,030 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with leading lifestyle names, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Louna a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Louna score 0.27% — Low bucket.

Followers:235,000

Engagements:628

Rate:0.3%

Posts:348

Avg Likes:611

Avg Comments:18

Avg Views:8,030

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 235,000 · Engagements 628 · Rate 0.3% Posts 348 · Views 8,030 · Avg Likes 611 · Avg Comments 18 · Avg Views 8,030	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 31% 35-44: 16% 45-64: 3%	Largest: 25-34 (47%); next: 18-24 (31%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	RUSSIA (65%) UKRAINE (14%) BELARUS (4%) UNITED STATES (3%) KAZAKHSTAN (2%)	Top regions: RUSSIA (65%), UKRAINE (14%), BELARUS (4%)
Platform Engagement	Youtube: 8,030 avg views/post	Best reach: Youtube 8,030 avg views; best engagement: Youtube 611 avg likes