LOUD
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
234,508
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:33:23 UTC
Genres
Biography
Son succès outre-Atlantique lui ouvre des portes pour devenir peut-être le premier artiste québécois à être reconnu parmi l'élite des rappeurs en Europe. Au Québec, sa renommée est indiscutable, ayant été invité sur les plateaux de télévision les plus prestigieux et couvert par les médias locaux les plus importants, gagnant ainsi une notoriété sans précédent dans la province.
LOUD builds repeat engagement among 18-24 & 25-34 audiences throughout CANADA, FRANCE, BELGIUM. With a heavily male (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (3,466 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Arc'teryx, Cartier, Tim Hortons point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 234,508 · Engagements 657 · Rate 0.3% Posts 112 · Views 3,466 · Avg Likes 651 · Avg Comments 22 · Avg Views 3,466 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 31% 13-17: 8% 35-44: 6% |
Largest: 18-24 (53%); next: 25-34 (31%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
CANADA (47%) FRANCE (36%) BELGIUM (4%) UNITED STATES (3%) SWITZERLAND (2%) |
Top regions: CANADA (47%), FRANCE (36%), BELGIUM (4%) |
| Platform Engagement | Instagram: 544 avg likes/post · Youtube: 3,466 avg views/post | Best reach: Youtube 3,466 avg views; best engagement: Instagram 544 avg likes |
Top Brand Affinities
Arc'teryx
Cartier
Tim Hortons
Burton Snowboards
Air Canada
Accor Hotels
Ricard
Ableton
NHL
Champion
Carrefour
Pioneer
| Brand | Category | Score |
|---|---|---|
| Arc'teryx | 18.53 | |
| Cartier | 16.49 | |
| Tim Hortons | 14.32 | |
| Burton Snowboards | 14.08 | |
| Air Canada | 13.62 | |
| Accor Hotels | 9.94 | |
| Ricard | 8.81 | |
| Ableton | 7.92 | |
| NHL | 7.58 | |
| Champion | 6.34 | |
| Carrefour | 6.18 | |
| Pioneer | 5.92 | |
| Coors | 5.86 | |
| American Eagle | 5.53 | |
| Volcom | 5.37 | |
| Bud Light | 5.34 | |
| The North Face | 5.25 | |
| Billabong | 4.82 | |
| Iberostar Hotels & Resorts | 4.47 | |
| Lululemon Athletica | 4.45 | |
| Nixon | 3.99 | |
| Urban Outfitters | 3.96 | |
| Hennessy | 3.91 | |
| Levi's | 3.87 | |
| Acura | 3.68 | |
| Nespresso | 3.50 | |
| Vans | 3.48 | |
| Budweiser | 3.33 | |
| Lush | 3.12 | |
| Dr. Martens | 2.98 | |
| Oakley | 2.88 | |
| Lacoste | 2.81 | |
| Polaroid | 2.75 | |
| Under Armour | 2.70 | |
| Montblanc | 2.67 | |
| Converse | 2.64 | |
| Calvin Klein | 2.56 | |
| Garnier | 2.55 | |
| Timberland | 2.53 | |
| H&M | 2.50 | |
| Kodak | 2.44 | |
| Fujifilm | 2.34 | |
| Rover | 2.28 | |
| Michael Kors | 2.25 | |
| Aperol | 2.17 | |
| Scion | 2.14 | |
| Yves Saint Laurent | 2.10 | |
| Red Bull | 2.09 | |
| Jack Daniels | 2.06 | |
| Ubisoft | 2.05 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-31 04:00 UTC | Loud | Théâtre Palace (adm.gén.debout) | Saguenay, Canada | |
| 2026-02-14 04:00 UTC | Loud | Theatre du Casino du Lac-Leamy | Gatineau, Canada | |
| 2026-02-28 04:00 UTC | Rymz, Loud | MTELUS | Montréal, Canada | |
| 2026-03-07 04:00 UTC | Rymz, Loud | Théâtre Capitole | Québec, Canada |















