Lotto Boyzz

Lotto Boyzz — hip-hop & rap artist from GB.

Birmingham duo Lotto Boyzz quickly rose to prominence in the UK's afrobashment scene with their infectious blend of RnB harmonies, afrobeats, and dancehall…

Influence: 53.27% Fanbase: 31.71% Trending: 64.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ann Summers • 53.93% • Very Strong

As of 2025-09-10

72,997

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:06:10 UTC

Genres

hip-hop & raphip-hop/rapafroswinguk hip hopbirmingham hip hophip hop

Biography

Birmingham duo Lotto Boyzz quickly rose to prominence in the UK's afrobashment scene with their infectious blend of RnB harmonies, afrobeats, and dancehall swagger. Their debut single "Hitlist" garnered millions of views, followed by equally successful tracks "Bad Gyal" and "No Don," solidifying their unique sound that combines afrobeats, rap, bashment, and gospel influences. Embracing the emerging afrobashment sound, Lotto Boyzz, formerly known as Ash & Lucas, coined their style as Afrobean, symbolizing the fusion of afrobeats with their Caribbean roots.

With their self-taught production skills and innovative approach to music-making, Lotto Boyzz have established themselves as key players in the UK music scene. Their rapid success and distinctive sound have propelled them to the forefront of the afrobashment movement, earning them a dedicated following on social media platforms under the handle @lottoboyzz.

Top Brand Affinities

Report Date: 2025-09-10

Lotto Boyzz cuts through with 25-34 & 18-24 audiences and consistency across UNITED KINGDOM, UNITED STATES, NIGERIA. A male-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on TikTok with strong engagement levels, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ann Summers, Motel Rocks, Kurt Geiger, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lotto Boyzz score 0.00% — Low bucket.

Brand: Ann SummersBrand: Motel RocksBrand: Kurt Geiger

Followers:72,997

Engagements:0

Rate:0.0%

Posts:0

Avg Likes:0

Avg Comments:0

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 72,997 · Engagements 0 · Rate 0.0% Posts 0 · Views 0 · Avg Likes 0 · Avg Comments 0 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 37% 35-44: 8% 13-17: 6%	Largest: 25-34 (48%); next: 18-24 (37%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	UNITED KINGDOM (67%) UNITED STATES (6%) NIGERIA (4%) SPAIN (2%) FRANCE (1%)	Top regions: UNITED KINGDOM (67%), UNITED STATES (6%), NIGERIA (4%)
Platform Engagement	Instagram: 0 avg likes/post	No platform stats.

Top Brand Affinities

Ann Summers

Score: 53.93

Motel Rocks

Score: 35.25

Kurt Geiger

Score: 31.39

Palm Angels

Score: 30.30

True Religion

Score: 25.65

Mixcloud

Score: 22.83

boohoo

Score: 22.77

River Island

Score: 19.74

Nasty Gal

Score: 18.96

ITV

Score: 18.72

MISSGUIDED

Score: 18.61

Rimmel London

Score: 16.54

Brand	Category	Score
Ann Summers		53.93
Motel Rocks		35.25
Kurt Geiger		31.39
Palm Angels		30.30
True Religion		25.65
Mixcloud		22.83
boohoo		22.77
River Island		19.74
Nasty Gal		18.96
ITV		18.72
MISSGUIDED		18.61
Rimmel London		16.54
Selfridges		14.12
JACQUEMUS		13.26
Nakd		11.56
Vauxhall		10.83
Pioneer		10.51
New Era		10.35
Alexander Wang		10.12
Vivienne Westwood		9.55
Ellesse		9.35
NARS Cosmetics		9.20
Stone Island		8.81
Next		8.75
Amazon Music		8.73
Dsquared		8.68
ASOS		8.46
Costa Coffee		8.30
Grey Goose		8.21
Moncler		8.10
Marks & Spencer		8.07
Topshop		8.04
Champion		7.91
Foot Locker		7.37
Hennessy		6.89
SoundCloud		6.66
Superdry		6.65
Myprotein		6.36
Primark		6.35
Emporio Armani		6.26
Kiko		6.18
Coach		6.10
Stradivarius		5.91
Beats Electronics		5.91
Dr. Martens		5.35
Alexander McQueen		5.16
AliExpress		4.90
Ableton		4.77
Pull&Bear		4.75
Moschino		4.24