Lotte
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
104,294
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:04:19 UTC
Genres
Biography
Lotte performs best with fans in the 25-34 range, concentrated in GERMANY, AUSTRIA, UNITED STATES. Audience composition is heavily female (68%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 3,322 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Commerzbank, Sinn, Edeka, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Lotte is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 104,294 · Engagements 3,322 · Rate 3.2% Posts 53 · Views 0 · Avg Likes 3,322 · Avg Comments 38 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 32% 35-44: 18% 45-64: 9% |
Largest: 25-34 (36%); next: 18-24 (32%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
GERMANY (79%) AUSTRIA (4%) UNITED STATES (2%) SWITZERLAND (2%) ITALY (1%) |
Top regions: GERMANY (79%), AUSTRIA (4%), UNITED STATES (2%) |
| Platform Engagement | Instagram: 3,322 avg likes/post | best engagement: Instagram 3,322 avg likes |
Top Brand Affinities
Commerzbank
Sinn
Edeka
Tchibo
Hummel
Braun
Augustiner Helles
Akg
Gamescom
ESPRIT
Beck`s
TUI Group
| Brand | Category | Score |
|---|---|---|
| Commerzbank | 46.15 | |
| Sinn | 41.24 | |
| Edeka | 40.98 | |
| Tchibo | 30.14 | |
| Hummel | 26.28 | |
| Braun | 21.56 | |
| Augustiner Helles | 19.31 | |
| Akg | 15.72 | |
| Gamescom | 15.12 | |
| ESPRIT | 14.64 | |
| Beck`s | 13.46 | |
| TUI Group | 13.00 | |
| Zalando | 12.00 | |
| Rossmann | 11.60 | |
| Nakd | 11.23 | |
| Lufthansa | 10.84 | |
| Zimmermann | 10.03 | |
| Thermomix | 9.41 | |
| Amazon Music | 9.24 | |
| Sennheiser | 8.82 | |
| Ableton | 7.49 | |
| Paulaner | 7.40 | |
| Lidl | 7.37 | |
| Seat | 5.93 | |
| Opel | 5.18 | |
| Lindt | 4.89 | |
| Lollapalooza | 4.56 | |
| Leica | 4.31 | |
| Daniel Wellington | 4.28 | |
| Superdry | 4.25 | |
| Hugo Boss | 4.20 | |
| Haribo | 4.14 | |
| Aperol | 3.97 | |
| NBC | 3.88 | |
| Busch | 3.60 | |
| Polaroid | 3.54 | |
| Pull&Bear | 3.46 | |
| Carhartt | 3.43 | |
| Olympus | 3.37 | |
| Heinz | 3.29 | |
| UEFA | 3.20 | |
| IKEA | 2.98 | |
| Spotify Music | 2.80 | |
| Ray-Ban | 2.71 | |
| Michael Kors | 2.69 | |
| Levi's | 2.62 | |
| Dr. Martens | 2.59 | |
| Geocaching | 2.56 | |
| Faber-Castell | 2.51 | |
| Hollister Co | 2.50 |
Official Profiles
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LoginArtist: Lotte
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
