LOthief
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
19,309
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:01:59 UTC
Genres
Biography
LOthief cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, MOZAMBIQUE, ITALY. A heavily male (89%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 158 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Pioneer, ChilliBeans, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,309 · Engagements 66 · Rate 0.3% Posts 21 · Views 158 · Avg Likes 65 · Avg Comments 11 · Avg Views 158 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 40% 13-17: 4% 35-44: 3% |
Largest: 18-24 (54%); next: 25-34 (40%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
BRAZIL (88%) MOZAMBIQUE (5%) ITALY (1%) UNITED STATES (1%) AUSTRIA (1%) |
Top regions: BRAZIL (88%), MOZAMBIQUE (5%), ITALY (1%) |
| Platform Engagement | Instagram: 58 avg likes/post · Youtube: 158 avg views/post | Best reach: Youtube 158 avg views; best engagement: Instagram 58 avg likes |
Top Brand Affinities
Pioneer
ChilliBeans
Ableton
Tomorrowland
Trancefamily
Mixcloud
Warner Music
SoundCloud
Lollapalooza
Lojas Renner
Ambev
Colcci
| Brand | Category | Score |
|---|---|---|
| Pioneer | 69.70 | |
| ChilliBeans | 46.88 | |
| Ableton | 38.69 | |
| Tomorrowland | 38.38 | |
| Trancefamily | 34.39 | |
| Mixcloud | 33.46 | |
| Warner Music | 24.36 | |
| SoundCloud | 21.93 | |
| Lollapalooza | 16.80 | |
| Lojas Renner | 15.06 | |
| Ambev | 14.23 | |
| Colcci | 10.12 | |
| Itaipava | 9.46 | |
| Sennheiser | 9.35 | |
| Amazon Music | 8.88 | |
| Absolut | 8.22 | |
| Spotify Music | 7.59 | |
| Smirnoff | 6.52 | |
| Banco Bradesco | 6.51 | |
| Budweiser | 6.48 | |
| Riachuelo | 6.40 | |
| Heineken | 5.36 | |
| Moda Praia | 4.64 | |
| Beats Electronics | 3.77 | |
| Colgate | 3.15 | |
| Oakley | 2.84 | |
| Monster Beverage | 2.70 | |
| Red Bull | 2.42 | |
| Coachella | 2.31 | |
| Lacoste | 1.97 | |
| Jack Daniels | 1.87 | |
| Pandora | 1.73 | |
| musical.ly | 1.45 | |
| GoPro | 1.33 | |
| Warner Bros | 1.32 | |
| UFC | 1.13 | |
| Ray-Ban | 1.11 | |
| Guess | 1.09 | |
| Calvin Klein | 1.02 | |
| Grand Theft Auto | 0.99 | |
| Volkswagen | 0.98 | |
| Coca-Cola | 0.97 | |
| Sony | 0.90 | |
| Porsche | 0.85 | |
| Chevrolet | 0.85 | |
| Ferrari | 0.84 | |
| Vans | 0.83 | |
| Levi's | 0.83 | |
| DC Entertainment | 0.82 | |
| SheInside | 0.82 |
Official Profiles
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LoginArtist: LOthief
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
