Los Secretos

Los Secretos — pop artist from ES.

After 40 years of leaving a profound mark on the memory of several generations as icons of Spanish pop history, Los Secretos are set to showcase their new…

Influence: 53.98% Fanbase: 34.62% Trending: 63.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Estrella Galícia • 127.92% • Very Strong

As of 2025-09-09

117,743

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:51 UTC

Genres

poppoplatin arena popspanish poprockrock en espanolspanish pop rockpop rockeuropeancantautorspanish new wave

Biography

After 40 years of leaving a profound mark on the memory of several generations as icons of Spanish pop history, Los Secretos are set to showcase their new songs in spring 2019. Emerging from the legendary Caminos concert, a cornerstone of the Movida movement, the Madrid-based band has endured the test of time, industry challenges, and the loss of key members like Enrique Urquijo, while maintaining their original spirit and passion. Their upcoming album will feature fresh tracks that stay true to their unique style and sound, to be performed across various venues nationwide.

Top Brand Affinities

Report Date: 2025-09-09

Los Secretos stands out with 35-44 & 45-64 audiences across SPAIN, MEXICO, PERU. The profile is heavily male (62%), and content lands hardest on Youtube, where posts average 90,612 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Estrella Galícia, El Corte Ingles, Fnac, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Los Secretos a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Los Secretos score 2.17% — Strong bucket.

Brand: Estrella GalíciaBrand: El Corte InglesBrand: Fnac

Followers:117,743

Engagements:2,552

Rate:2.2%

Posts:1,725

Avg Likes:2,424

Avg Comments:124

Avg Views:94,897

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 117,743 · Engagements 2,552 · Rate 2.2% Posts 1,725 · Views 94,897 · Avg Likes 2,424 · Avg Comments 124 · Avg Views 94,897	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 28% 45-64: 27% 25-34: 26% 18-24: 17%	Largest: 35-44 (28%); next: 45-64 (27%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	SPAIN (81%) MEXICO (4%) PERU (4%) UNITED STATES (2%) UNITED KINGDOM (1%)	Top regions: SPAIN (81%), MEXICO (4%), PERU (4%)
Platform Engagement	Instagram: 451 avg likes/post · Tiktok: 4,285 avg views/post · Youtube: 90,612 avg views/post	Best reach: Youtube 90,612 avg views; best engagement: Youtube 1,743 avg likes

Top Brand Affinities

Estrella Galícia

Score: 127.92

El Corte Ingles

Score: 82.66

Fnac

Score: 46.18

Parfois

Score: 32.83

Iberia

Score: 24.56

PLAYMOBIL

Score: 18.81

Movistar

Score: 16.84

Alpargatas

Score: 16.73

VidaSana

Score: 12.15

Massimo Dutti

Score: 11.86

TOUS

Score: 11.43

Carolina Herrera

Score: 9.56

Brand	Category	Score
Estrella Galícia		127.92
El Corte Ingles		82.66
Fnac		46.18
Parfois		32.83
Iberia		24.56
PLAYMOBIL		18.81
Movistar		16.84
Alpargatas		16.73
VidaSana		12.15
Massimo Dutti		11.86
TOUS		11.43
Carolina Herrera		9.56
Amazon Music		7.94
Daewoo		7.59
Thermomix		7.47
Calzedonia		7.44
Patek Philippe		7.23
Delicius		7.19
Lidl		6.64
Pull&Bear		6.33
Loewe		6.02
Moët & Chandon		6.00
Amstel		5.79
Carrefour		4.38
Iberostar Hotels & Resorts		4.00
Stradivarius		3.91
Cafecito		3.65
Spotify Music		3.36
Montblanc		3.35
Primark		3.20
Bershka		2.69
Cadillac		2.59
ASOS		2.51
Guinness		2.48
Martini		2.38
Aperol		2.38
Citroen		2.38
Pantone Inc		2.12
Ducati		1.99
Land Rover		1.94
HBO		1.92
Dolce & Gabbana		1.79
musical.ly		1.76
ASICS		1.73
Coca-Cola		1.72
Harley-Davidson		1.69
KitKat		1.64
Ferrero		1.61
Lego		1.46
Zara		1.33