Los Pleneros de la Cresta

Los Pleneros de la Cresta

Country: PR

Influence: 51.27% Fanbase: 14.35% Trending: 69.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 183.16% • Very Strong

As of 2025-09-08

88,142

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:48 UTC

Genres

rockpuerto rican rockreggaedancehalllatinlatinpuerto rican indiesalsafolk & traditionalpuerto rican folk

Biography

Formed in 2013 at the University of Puerto Rico, Río Piedras Campus, Los Pleneros de la Cresta is a group of students and musicians dedicated to preserving and promoting the traditional Puerto Rican musical genre of plena. Through a fusion of classic plena influences and contemporary sounds, the group has crafted a vibrant and unique musical style. Los Pleneros de la Cresta have showcased their music on national stages, captivating audiences in cities like Orlando, Chicago, and New York, while also engaging in educational initiatives and community collaborations. Their mission is to share the joy and cultural significance of Puerto Rican music with the world, fostering connections and a sense of belonging within the Puerto Rican community.

Los Pleneros de la Cresta Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Los Pleneros de la Cresta builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, SPAIN, COLOMBIA. With a heavily male (61%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (3,809 avg views per post), while Instagram provides social proof in comments and saves. Affinities with La Perla, PolarPro, Univision point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Los Pleneros de la Cresta score 3.39%Very Strong bucket.
Brand: La PerlaBrand: PolarProBrand: Univision
Followers:88,142
Engagements:2,989
Rate:3.4%
Posts:558
Views:3,809
Avg Likes:2,986
Avg Comments:59
Avg Views:3,809

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 88,142 · Engagements 2,989 · Rate 3.4%
Posts 558 · Views 3,809 · Avg Likes 2,986 · Avg Comments 59 · Avg Views 3,809
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 49%
18-24: 25%
35-44: 16%
45-64: 7%
Largest: 25-34 (49%); next: 18-24 (25%)
Gender Split Female: 39%
Male: 61%
Non-binary/Other: 0%
Skews male (61%)
Top Countries UNITED STATES (94%)
SPAIN (2%)
COLOMBIA (1%)
DOMINICAN REPUBLIC (0%)
FRANCE (0%)
Top regions: UNITED STATES (94%), SPAIN (2%), COLOMBIA (1%)
Platform Engagement Instagram: 2,912 avg likes/post · Youtube: 3,809 avg views/post Best reach: Youtube 3,809 avg views; best engagement: Instagram 2,912 avg likes

Top Brand Affinities

La Perla
Score: 183.16
PolarPro
Score: 40.98
Univision
Score: 25.01
Jetblue Airways
Score: 23.50
Cafecito
Score: 17.99
Corona Extra
Score: 13.06
Johnnie Walker
Score: 11.31
Marshalls
Score: 11.31
Suavecito
Score: 10.39
American Airlines
Score: 9.27
Grey Goose
Score: 7.57
Patek Philippe
Score: 7.35
Brand Category Score
La Perla 183.16
PolarPro 40.98
Univision 25.01
Jetblue Airways 23.50
Cafecito 17.99
Corona Extra 13.06
Johnnie Walker 11.31
Marshalls 11.31
Suavecito 10.39
American Airlines 9.27
Grey Goose 7.57
Patek Philippe 7.35
Crossfit 6.30
Bacardi 6.16
Heineken 6.01
Oculus 5.95
Ableton 5.87
ESPN 5.63
Paypal 5.52
Coach 5.47
Volcom 5.37
Walgreens 5.12
iHeartRadio Music Awards 4.14
Airbnb 3.91
Jeep 3.76
Kickstarter 3.70
Amway 3.61
Coors 3.58
Garnier 3.55
American Eagle 3.53
NORDSTROM 3.46
Bethesda Softworks 3.39
Dr. Martens 3.34
Summit Entertainment 3.19
Coachella 3.00
NBC 2.97
GoPro 2.88
Forever 21 2.82
Busch 2.76
PetSmart 2.65
Prismacolor 2.59
Target 2.53
Urban Outfitters 2.52
Pandora 2.49
Beats Electronics 2.39
Scion 2.30
Los Angeles Lakers 2.28
Herbalife 2.17
National Geographic 2.17
shein 2.12

Official Profiles

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Artist: Los Pleneros de la Cresta

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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