Los Jaivas

Los Jaivas — rock artist from CL.

Los Jaivas, a pioneering Chilean folk-rock band, emerged in the '60s and released their debut album "El Volantin" independently in 1971, followed by "Todos…

Influence: 53.28% Fanbase: 33.73% Trending: 63.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 95.96% • Very Strong

As of 2025-09-08

199,456

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:45:16 UTC

Genres

rocklatin rockchilean rockrockpop rocklatinnueva cancionmusica andina

Biography

Los Jaivas, a pioneering Chilean folk-rock band, emerged in the '60s and released their debut album "El Volantin" independently in 1971, followed by "Todos Juntos" in 1972. The band gained international recognition after leading the festival Los Caminos Que Se Abren in 1973, ultimately settling in Buenos Aires and then France, where they performed a historic concert at Paris' Olympia Theater in 1978. Their classic album "Las Alturas de Machu Pichu," inspired by Pablo Neruda's poems, was released in 1981, and they returned to Chile in 1983 for the Viña del Mar festival. Despite the tragic loss of percussionist Gabriel Parra in 1988, the band continued with Parra's daughter, Juanita Parra, taking over as the new drummer. In 2001, Sony Music released their album "Arrebol" following a compilation titled "Trilogia -- El Reencuentro," and the band celebrated their 30th anniversary with a major performance at Santiago's Estadio Nacional.

Top Brand Affinities

Report Date: 2025-09-08

Los Jaivas keeps 25-34 & 18-24 audiences engaged throughout CHILE, ARGENTINA, UNITED STATES. The composition is heavily male (75%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 3,418 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Movistar, Cinzano, Falabella supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Los Jaivas score 1.71% — Moderate bucket.

Brand: MovistarBrand: CinzanoBrand: Falabella

Followers:199,456

Engagements:3,418

Rate:1.7%

Posts:745

Avg Likes:3,418

Avg Comments:45

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 199,456 · Engagements 3,418 · Rate 1.7% Posts 745 · Views 0 · Avg Likes 3,418 · Avg Comments 45 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 38% 35-44: 13% 45-64: 7%	Largest: 25-34 (40%); next: 18-24 (38%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	CHILE (93%) ARGENTINA (1%) UNITED STATES (1%) MEXICO (1%) SPAIN (1%)	Top regions: CHILE (93%), ARGENTINA (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 3,418 avg likes/post · Youtube: 0 avg views/post	best engagement: Instagram 3,418 avg likes

Top Brand Affinities

Movistar

Score: 95.96

Cinzano

Score: 45.70

Falabella

Score: 26.37

Lollapalooza

Score: 23.23

VidaSana

Score: 11.04

LATAM

Score: 10.84

Cafecito

Score: 9.31

Daewoo

Score: 7.49

Suavecito

Score: 7.00

Ableton

Score: 6.88

Spotify Music

Score: 4.74

Jack Daniels

Score: 2.52

Brand	Category	Score
Movistar		95.96
Cinzano		45.70
Falabella		26.37
Lollapalooza		23.23
VidaSana		11.04
LATAM		10.84
Cafecito		9.31
Daewoo		7.49
Suavecito		7.00
Ableton		6.88
Spotify Music		4.74
Jack Daniels		2.52
musical.ly		2.30
Huawei		2.18
Aperol		2.17
Kodak		1.80
Sony		1.76
Heineken		1.67
League of Legends		1.61
Star Wars		1.59
Canon		1.52
Red Bull		1.48
Nintendo		1.44
National Geographic		1.40
GoPro		1.38
Pixar		1.23
Beats Electronics		1.23
Adobe		1.22
Pepsi		1.15
Pokemon Go		1.14
SoundCloud		1.13
HBO		1.10
Fujifilm		1.09
Nikon		1.09
Lego		1.04
Puma		1.03
Netflix		0.96
Marvel		0.96
Coca-Cola		0.96
Yamaha		0.94
FIFA		0.93
Marvel Entertainment		0.92
Pokemon		0.91
PlayStation		0.90
DC Entertainment		0.89
Suzuki		0.87
Tesla Motors		0.86
WWE		0.81
Pandora		0.73
Polaroid		0.73