Los Invasores de Nuevo León Brand Affinity ranks highest Cuadra at 225.11% . Very Strong. Score DMDB 66.05% | Fanbase 52.17%

Los Invasores de Nuevo León — latin artist from MX.

Los Invasores de Nuevo Leon, a norteño group from Monterrey, Mexico, were formed in 1978 by vocalist Lalo Mora, backing vocalist/accordionist Javier Rios,…

Los Invasores de Nuevo León

Recognizable

Country: MX | Artist ID: 11e81bbf-a446-f334-a1a5-a0369fe50396

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Genres

latincorridonortenoregional mexicanregional mexican music

Influential: 66.05% Fanbase: 52.17% Trending: 73.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Cuadra • 225.11% • Very Strong

As of 2025-09-09

246,404

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.05% | Fanbase 52.17% | Trending 73.00% | CAREER STAGE: MAINSTREAM

Biography

Los Invasores de Nuevo Leon, a norteño group from Monterrey, Mexico, were formed in 1978 by vocalist Lalo Mora, backing vocalist/accordionist Javier Rios, bassist Homero de Leon, and drummer Eliud López. They gained regional success with their 1982 hit "Mi Casa Nueva," eventually achieving gold certification in Mexico. Over the years, the group underwent lineup changes and continued to release successful albums, including their platinum recording "Vuelvo Contigo" in 1997.

Entering the 21st century, Los Invasores de Nuevo Leon released a series of albums showcasing a variety of musical styles, from boleros to corridos. In 2013, the group saw a creative resurgence with the return of Lalo Mora as lead vocalist, leading to the release of the album "Amistades." Continuing to evolve, they signed with Remex Music and released the well-received single "Con la Luz Prendida," setting the stage for their album "Mi Héroe." In 2016, the group celebrated their 50th album release, solidifying their enduring presence in the music industry.

Report Date: 2025-09-09

Los Invasores de Nuevo León converts attention from 25-34 & 35-44 audiences across MEXICO, UNITED STATES, COLOMBIA. Audience shape is male-leaning (54%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 720 avg likes per post, with supportive conversation on Instagram. Shared audience with Cuadra, Univision, Houston Livestock Show and Rodeo underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Los Invasores de Nuevo León score 0.29% — Low bucket.

Brand: CuadraBrand: UnivisionBrand: Houston Livestock Show and Rodeo

Followers:246,404

Engagements:720

Rate:0.3%

Posts:3,505

Avg Likes:720

Avg Comments:4

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 246,404 · Engagements 720 · Rate 0.3% Posts 3,505 · Views 0 · Avg Likes 720 · Avg Comments 4 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 35-44: 25% 18-24: 23% 45-64: 6%	Largest: 25-34 (44%); next: 35-44 (25%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	MEXICO (63%) UNITED STATES (34%) COLOMBIA (1%) GUATEMALA (1%) CHILE (0%)	Top regions: MEXICO (63%), UNITED STATES (34%), COLOMBIA (1%)
Platform Engagement	Instagram: 720 avg likes/post	best engagement: Instagram 720 avg likes

Top Brand Affinities

Cuadra

Score: 225.11

Univision

Score: 46.91

Houston Livestock Show and Rodeo

Score: 31.00

Tagaz

Score: 22.99

Amazon Music

Score: 19.70

Ariat

Score: 16.92

Kenworth

Score: 13.71

Wingstop

Score: 13.16

Bud Light

Score: 10.72

Cafecito

Score: 7.99

Suavecito

Score: 6.84

GMC

Score: 5.70

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Top Brand Affinities

Brand	Category	Score
Cuadra		225.11
Univision		46.91
Houston Livestock Show and Rodeo		31.00
Tagaz		22.99
Amazon Music		19.70
Ariat		16.92
Kenworth		13.71
Wingstop		13.16
Bud Light		10.72
Cafecito		7.99
Suavecito		6.84
GMC		5.70
Iberostar Hotels & Resorts		3.63
Spotify Music		3.11
Chevrolet		2.82
Ford		2.74
Mitsubishi		2.43
Under Armour		2.36
Walmart		2.32
Bellagio		2.28
Budweiser		2.25
Paramount Pictures		2.23
NFL		2.13
Los Angeles Lakers		2.09
Coachella		2.03
Pandora		2.01
Jeep		1.86
McLaren		1.74
Chipotle Mexican Grill		1.64
Pic Collage		1.56
Jack Daniels		1.55
Dodge		1.54
Cadillac		1.47
Lamborghini		1.41
shein		1.40
Chrysler		1.37
FIFA		1.36
FashionNova		1.34
Heineken		1.32
musical.ly		1.31
Herbalife		1.25
Huda Beauty		1.24
SheInside		1.23
Anastasia Beverly Hills		1.22
Forever 21		1.17
UFC		1.17
Versace		1.13
Mazda		1.12
Nissan		1.11
Ferrari		1.07

Official Profiles

Artist: Los Invasores de Nuevo León

Date Range: 2025-09-10 → 2025-09-10

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Los Invasores de Nuevo León today. Use the controls to highlight stations with the most or least airtime.