Los Horóscopos de Durango
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
464,430
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 11:33:23 UTC
Genres
Biography
Los Horóscopos de Durango's Vicky and Marisol edition soared to the top of the Latin charts with hits like "Dos Locos" and "Y Seguimos con Duranguense," earning accolades including Billboard Music Awards and Latin Grammys. The group's evolution from a male-oriented lineup to a female-fronted act proved to be a bold and successful move. Their albums, like Vivir en Pecado and Entre el Amor y la Aventura, continued to garner chart success with hit singles like "Estoy con Otro en la Cama" and "Me Dejé Querer," solidifying their status as international stars in the regional Mexican music scene.
Los Horóscopos de Durango speaks to 18-24 & 25-34 audiences with measurable traction in MEXICO, UNITED STATES, GUATEMALA. Composition is heavily female (64%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (233,108 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Univision, BOXYCHARM, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 464,430 · Engagements 2,009 · Rate 0.4% Posts 81 · Views 233,108 · Avg Likes 1,957 · Avg Comments 40 · Avg Views 233,108 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 37% 35-44: 8% 13-17: 4% |
Largest: 18-24 (49%); next: 25-34 (37%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
MEXICO (62%) UNITED STATES (27%) GUATEMALA (2%) COLOMBIA (1%) VENEZUELA (1%) |
Top regions: MEXICO (62%), UNITED STATES (27%), GUATEMALA (2%) |
| Platform Engagement | Instagram: 549 avg likes/post · Youtube: 233,108 avg views/post | Best reach: Youtube 233,108 avg views; best engagement: Youtube 1,408 avg likes |
Top Brand Affinities
Univision
BOXYCHARM
Amazon Music
Houston Livestock Show and Rodeo
Cafecito
Verizon
ULTA Beauty
FashionNova
Paramount Pictures
Power Rangers
Estee Lauder
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Univision | 145.09 | |
| BOXYCHARM | 18.21 | |
| Amazon Music | 10.47 | |
| Houston Livestock Show and Rodeo | 9.09 | |
| Cafecito | 7.92 | |
| Verizon | 5.94 | |
| ULTA Beauty | 5.75 | |
| FashionNova | 5.24 | |
| Paramount Pictures | 4.87 | |
| Power Rangers | 4.86 | |
| Estee Lauder | 3.50 | |
| Spotify Music | 3.49 | |
| Olaplex | 3.32 | |
| Anastasia Beverly Hills | 3.23 | |
| Benefit Cosmetics | 3.19 | |
| NBC | 3.07 | |
| NYX Cosmetics | 2.86 | |
| Kylie Cosmetics | 2.82 | |
| Michael Kors | 2.59 | |
| Forever 21 | 2.54 | |
| Microsoft | 2.38 | |
| Pandora | 2.33 | |
| Nickelodeon | 2.30 | |
| Los Angeles Lakers | 2.29 | |
| Make Up For Ever | 2.28 | |
| Chevrolet | 2.17 | |
| Walmart | 2.16 | |
| Maybelline | 2.08 | |
| Fenty beauty | 2.04 | |
| Coachella | 2.01 | |
| LEGOLAND | 2.01 | |
| Bellagio | 1.98 | |
| Herbalife | 1.96 | |
| Urban Decay Cosmetics | 1.95 | |
| Versace | 1.89 | |
| Sephora | 1.87 | |
| Chipotle Mexican Grill | 1.81 | |
| Tarte Cosmetics | 1.75 | |
| Mitsubishi | 1.62 | |
| Huda Beauty | 1.58 | |
| Target | 1.57 | |
| Pepsi | 1.52 | |
| MAC Cosmetics | 1.49 | |
| Dodge | 1.41 | |
| Lamborghini | 1.35 | |
| WWE | 1.33 | |
| shein | 1.31 | |
| Walt Disney | 1.26 | |
| NFL | 1.26 | |
| Starbucks | 1.25 |
Official Profiles
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LoginArtist: Los Horóscopos de Durango
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-01 03:00 UTC | Los Horóscopos de Durango | Las Anitas Centro de Convenciones | Ciudad Juárez, Mexico | |
| 2026-03-19 03:30 UTC | Los Horóscopos de Durango | Auditorio Nacional | Mexico City, Mexico |
