Los de Abajo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
72,481
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:05:37 UTC
Genres
Biography
Despite not conforming to traditional Mexican music market norms, Los de Abajo's socially conscious music has garnered acclaim, including a BBC Award for World Music. With a successful independent album in Mexico and international performances at notable festivals, the band's 30-year journey has brought their powerful and danceable musical experience to audiences across four continents.
Los de Abajo reaches 18-24 & 25-34 audiences concentrated in MEXICO, COLOMBIA, UNITED STATES. The demographic tilt is heavily male (78%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,253 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Pepsi, Suavecito, Pro Tools suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 72,481 · Engagements 337 · Rate 0.5% Posts 1,651 · Views 1,630 · Avg Likes 321 · Avg Comments 6 · Avg Views 1,630 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 40% 35-44: 8% 13-17: 4% |
Largest: 18-24 (46%); next: 25-34 (40%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
MEXICO (78%) COLOMBIA (2%) UNITED STATES (2%) ECUADOR (2%) ARGENTINA (2%) |
Top regions: MEXICO (78%), COLOMBIA (2%), UNITED STATES (2%) |
| Platform Engagement | Instagram: 194 avg likes/post · Tiktok: 1,253 avg views/post · Youtube: 377 avg views/post | Best reach: Tiktok 1,253 avg views; best engagement: Instagram 194 avg likes |
Top Brand Affinities
Pepsi
Suavecito
Pro Tools
Diablo
Cafecito
Amazon Music
PLAYMOBIL
Ableton
Pilsner Urquell
Movistar
Dr. Martens
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Pepsi | 10.79 | |
| Suavecito | 9.26 | |
| Pro Tools | 9.18 | |
| Diablo | 8.64 | |
| Cafecito | 8.09 | |
| Amazon Music | 7.54 | |
| PLAYMOBIL | 6.93 | |
| Ableton | 5.87 | |
| Pilsner Urquell | 4.64 | |
| Movistar | 4.61 | |
| Dr. Martens | 4.36 | |
| Spotify Music | 4.14 | |
| Bacardi | 3.58 | |
| Columbia Pictures | 3.10 | |
| Vans | 3.05 | |
| MTV | 2.95 | |
| Prismacolor | 2.81 | |
| Heineken | 2.72 | |
| Jack Daniels | 2.50 | |
| Snoopy And The Peanuts Gang | 2.47 | |
| Lollapalooza | 2.42 | |
| Hot Wheels | 2.36 | |
| Jaguar | 2.32 | |
| Star Wars | 2.09 | |
| DC Entertainment | 1.91 | |
| Coachella | 1.74 | |
| Marvel | 1.74 | |
| Mitsubishi | 1.68 | |
| Guess | 1.67 | |
| NFL | 1.65 | |
| musical.ly | 1.63 | |
| Warner Bros | 1.58 | |
| Canon | 1.55 | |
| SoundCloud | 1.54 | |
| Coca-Cola | 1.53 | |
| Harley-Davidson | 1.50 | |
| Beats Electronics | 1.46 | |
| Pokemon Go | 1.41 | |
| FIFA | 1.39 | |
| Nintendo | 1.34 | |
| Volkswagen | 1.28 | |
| Huawei | 1.25 | |
| Nikon | 1.23 | |
| Xbox | 1.23 | |
| shein | 1.23 | |
| Los Angeles Lakers | 1.22 | |
| Walmart | 1.21 | |
| Yamaha | 1.21 | |
| SheInside | 1.18 | |
| Microsoft | 1.18 |
Official Profiles
Login to view Contact
LoginArtist: Los de Abajo
The map shows every radio station that aired Los de Abajo today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
