Los Askis
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
390,664
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:31:07 UTC
Genres
Biography
Los Askis, whose name means 'friend' in the Otomí language, were established in 1994 in Mexico City with a focus on playing Latin American music and folklore. As pioneers of the Mexican Andean movement, they are widely regarded as the foremost group in Mexican Andean Cumbia. Celebrating 25 years in the industry, Los Askis not only maintain their musical prowess but also serve as cultural ambassadors through their vibrant attire. Their latest release, "Amorcito Ya No Llores," showcases a fusion of Andean Cumbia with a sonidero twist, in collaboration with Mexikolombia, a rapidly rising sonidero group across Mexico and the United States. The accompanying music video was shot in CDMX, further solidifying their connection to Mexican culture.
Los Askis builds repeat engagement among 18-24 & 25-34 audiences throughout MEXICO, UNITED STATES, COLOMBIA. With a heavily male (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (135,701 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Univision, Aeromexico, Amazon Music point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 390,664 · Engagements 1,330 · Rate 0.3% Posts 1,622 · Views 135,701 · Avg Likes 1,290 · Avg Comments 40 · Avg Views 135,701 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 35% 35-44: 11% 13-17: 4% |
Largest: 18-24 (47%); next: 25-34 (35%) |
| Gender Split |
Female: 35% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
MEXICO (80%) UNITED STATES (8%) COLOMBIA (2%) COSTA RICA (2%) PERU (2%) |
Top regions: MEXICO (80%), UNITED STATES (8%), COLOMBIA (2%) |
| Platform Engagement | Instagram: 380 avg likes/post · Youtube: 135,701 avg views/post | Best reach: Youtube 135,701 avg views; best engagement: Youtube 910 avg likes |
Top Brand Affinities
Univision
Aeromexico
Amazon Music
Wingstop
Cafecito
Denny's
LATAM
Delicius
Suavecito
Pioneer
Movistar
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Univision | 45.83 | |
| Aeromexico | 41.61 | |
| Amazon Music | 16.76 | |
| Wingstop | 13.96 | |
| Cafecito | 12.46 | |
| Denny's | 10.29 | |
| LATAM | 7.88 | |
| Delicius | 7.58 | |
| Suavecito | 7.40 | |
| Pioneer | 6.70 | |
| Movistar | 6.46 | |
| Spotify Music | 5.55 | |
| Pepsi | 4.52 | |
| Ableton | 4.48 | |
| Columbia Pictures | 4.26 | |
| Nescafé | 3.72 | |
| Bacardi | 3.26 | |
| Acura | 3.16 | |
| VidaSana | 3.01 | |
| Paramount Pictures | 2.76 | |
| Coachella | 2.75 | |
| Snoopy And The Peanuts Gang | 2.64 | |
| Tomorrowland | 2.62 | |
| NBC | 2.52 | |
| Boeing | 2.45 | |
| Jack Daniels | 2.30 | |
| Lamborghini | 2.29 | |
| Make Up For Ever | 2.23 | |
| Mitsubishi | 2.20 | |
| musical.ly | 2.20 | |
| shein | 2.16 | |
| Jaguar | 2.14 | |
| Nickelodeon | 2.13 | |
| Lollapalooza | 2.12 | |
| Sephora | 2.01 | |
| Coca-Cola | 1.86 | |
| Forever 21 | 1.73 | |
| SheInside | 1.69 | |
| Ford | 1.62 | |
| Pixar | 1.62 | |
| Versace | 1.61 | |
| Lego | 1.60 | |
| Beats Electronics | 1.59 | |
| Herbalife | 1.59 | |
| Microsoft | 1.55 | |
| Guess | 1.46 | |
| SoundCloud | 1.43 | |
| Los Angeles Lakers | 1.39 | |
| Puma | 1.39 | |
| Volkswagen | 1.39 |
Official Profiles
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LoginArtist: Los Askis
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Top 10 Songs Played Today
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Total Streams (2025-09-19)
Total: 3,386,272
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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3,158,372 | 93.27% |
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227,900 | 6.73% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-19 03:00 UTC | Los Askis | Auditorio Nacional | Mexico City, Mexico | |
| 2026-02-22 04:30 UTC | Los Askis | Auditorio GNP Seguros | Puebla City, Mexico |















