Lorrie Morgan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
139,808
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:06:51 UTC
Genres
Biography
Beginning her professional career at a young age and joining the Grand Ole Opry as its youngest member in 1984, Lorrie Morgan's journey in the country music scene has been marked by personal and professional milestones. From early hits like "Trainwreck of Emotion" to her later successes with albums like Something in Red and Watch Me, Morgan's resilience and dedication to her craft have been constants in her career. Moving to independent labels in the 2000s, Morgan continued her musical pursuits, collaborating with various artists and releasing projects like Letting Go...Slow and Come See Me & Come Lonely with Pam Tillis. Through triumphs and challenges, Lorrie Morgan's legacy in country music endures.
Lorrie Morgan performs best with fans in the 45-64 range, concentrated in UNITED STATES, CANADA, BRAZIL. Audience composition is heavily female (68%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 155,747 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Ariat, Amazon Music, Dancing with the Stars, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Lorrie Morgan is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 139,808 · Engagements 2,506 · Rate 1.8% Posts 536 · Views 155,747 · Avg Likes 2,443 · Avg Comments 87 · Avg Views 155,747 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 31% 35-44: 28% 25-34: 27% 18-24: 13% |
Largest: 45-64 (31%); next: 35-44 (28%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
UNITED STATES (72%) CANADA (6%) BRAZIL (3%) UNITED KINGDOM (3%) AUSTRALIA (2%) |
Top regions: UNITED STATES (72%), CANADA (6%), BRAZIL (3%) |
| Platform Engagement | Instagram: 764 avg likes/post · Youtube: 155,747 avg views/post | Best reach: Youtube 155,747 avg views; best engagement: Youtube 1,679 avg likes |
Top Brand Affinities
Ariat
Amazon Music
Dancing with the Stars
Kohl's
Lowe's
Miller Lite
Southwest Airlines
FOX
Kroger
Buick
NBC
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Ariat | 27.17 | |
| Amazon Music | 20.75 | |
| Dancing with the Stars | 19.65 | |
| Kohl's | 16.05 | |
| Lowe's | 15.48 | |
| Miller Lite | 15.27 | |
| Southwest Airlines | 15.23 | |
| FOX | 14.23 | |
| Kroger | 14.16 | |
| Buick | 12.60 | |
| NBC | 12.56 | |
| Margaritaville | 11.95 | |
| iHeartRadio Music Awards | 11.46 | |
| Houston Livestock Show and Rodeo | 11.36 | |
| Publix | 10.62 | |
| Jim Beam | 9.56 | |
| T.J. Maxx | 9.25 | |
| Marshalls | 8.16 | |
| The Home Depot | 8.06 | |
| Younique | 7.42 | |
| Delta | 7.25 | |
| FedEx | 7.24 | |
| HomeGoods | 6.32 | |
| Verizon | 6.07 | |
| Walmart | 5.70 | |
| Bud Light | 5.69 | |
| CNN | 5.52 | |
| Walgreens | 5.52 | |
| Free People | 5.26 | |
| Coors | 5.24 | |
| Busch | 4.94 | |
| Cadillac | 4.93 | |
| Gillette | 4.84 | |
| ESPN | 4.77 | |
| NORDSTROM | 4.58 | |
| Chick-fil-A | 4.44 | |
| Holden | 4.38 | |
| ABC | 4.22 | |
| Taco Bell | 4.15 | |
| Paramount Pictures | 4.05 | |
| Carhartt | 4.03 | |
| Jack Daniels | 3.97 | |
| NHL | 3.91 | |
| GMC | 3.89 | |
| NFL | 3.87 | |
| Target | 3.80 | |
| Jeep | 3.76 | |
| Spotify Music | 3.63 | |
| WWE | 3.48 | |
| PetSmart | 3.28 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 06:00 UTC | Lorrie Morgan | The Showroom at the Golden Nugget | Las Vegas, United States | |
| 2025-12-12 03:30 UTC | Pam Tillis, Lorrie Morgan, Grits & Glamour | Cerritos Center for the Performing Arts | Cerritos, United States | |
| 2025-12-13 05:00 UTC | Lorrie Morgan | Soboba Casino Resort | San Jacinto, United States | |
| 2025-12-14 04:00 UTC | Lorrie Morgan | Desert Diamond Casino | Sahuarita, United States | |
| 2026-01-17 04:00 UTC | Lorrie Morgan | Hard Rock Live - Biloxi | Biloxi, United States | |
| 2026-01-18 03:00 UTC | Pam Tillis, Lorrie Morgan | Golden Nugget Atlantic City | Atlantic City, United States | |
| 2026-01-18 08:00 UTC | Lorrie Morgan | Heindl Center for Performing Arts | Senatobia, United States | — |
| 2026-01-18 23:00 UTC | Lorrie Morgan | Heindl Center for the Performing Arts | Senatobia, United States | |
| 2026-02-22 04:30 UTC | Lorrie Morgan | Dosey Doe Big Barn | The Woodlands, United States |
