Lori McKenna
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
85,332
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:16 UTC
Genres
Biography
Lori McKenna indexes high with fans in the 45-64 range in UNITED STATES, CANADA, UNITED KINGDOM. The skew is male-leaning (50%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 7,375 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Amazon Music, Live Nation, Ariat, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Lori McKenna when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 85,332 · Engagements 709 · Rate 0.8% Posts 2,087 · Views 7,375 · Avg Likes 688 · Avg Comments 47 · Avg Views 7,375 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 32% 25-34: 24% 35-44: 23% 18-24: 18% |
Largest: 45-64 (32%); next: 25-34 (24%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
UNITED STATES (73%) CANADA (5%) UNITED KINGDOM (5%) AUSTRALIA (1%) BRAZIL (1%) |
Top regions: UNITED STATES (73%), CANADA (5%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 436 avg likes/post · Tiktok: 0 avg views/post · Youtube: 7,375 avg views/post | Best reach: Youtube 7,375 avg views; best engagement: Instagram 436 avg likes |
Top Brand Affinities
Amazon Music
Live Nation
Ariat
Peloton
Miller Lite
NBC
Pro Tools
Gillette
iHeartRadio Music Awards
Delta
Publix
Kroger
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 36.39 | |
| Live Nation | 25.91 | |
| Ariat | 24.01 | |
| Peloton | 17.13 | |
| Miller Lite | 15.91 | |
| NBC | 15.57 | |
| Pro Tools | 12.91 | |
| Gillette | 12.25 | |
| iHeartRadio Music Awards | 12.05 | |
| Delta | 10.98 | |
| Publix | 10.32 | |
| Kroger | 8.98 | |
| Free People | 8.88 | |
| Houston Livestock Show and Rodeo | 8.61 | |
| Madewell | 8.45 | |
| Lowe's | 8.34 | |
| Spotify Music | 8.29 | |
| Margaritaville | 8.16 | |
| Chick-fil-A | 7.53 | |
| Verizon | 7.11 | |
| Coors | 7.10 | |
| The Home Depot | 6.95 | |
| Bud Light | 6.93 | |
| Kickstarter | 6.91 | |
| Target | 6.55 | |
| Anthropologie | 6.24 | |
| FOX | 6.19 | |
| Walgreens | 5.98 | |
| Busch | 5.79 | |
| MamaBear | 5.79 | |
| HomeGoods | 5.62 | |
| ESPN | 5.26 | |
| Carhartt | 5.14 | |
| Paramount Pictures | 4.48 | |
| NHL | 4.33 | |
| NORDSTROM | 4.31 | |
| Showtime | 4.12 | |
| American Eagle | 4.12 | |
| Taco Bell | 3.97 | |
| Airbnb | 3.91 | |
| ABC | 3.76 | |
| Walmart | 3.59 | |
| Bentley | 3.55 | |
| OLD NAVY | 3.52 | |
| Costco | 3.47 | |
| Holden | 3.45 | |
| NFL | 3.43 | |
| Jack Daniels | 3.38 | |
| Preloved | 3.13 | |
| Abercrombie & Fitch | 3.07 |
Official Profiles
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LoginArtist: Lori McKenna
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-21 01:00 UTC | Lori McKenna | Club Passim | Cambridge, United States | |
| 2025-12-21 04:00 UTC | Lori McKenna | Club Passim | Cambridge, United States | |
| 2025-12-22 01:00 UTC | Lori McKenna | Club Passim | Cambridge, United States | |
| 2025-12-22 04:00 UTC | Lori McKenna | Club Passim | Cambridge, United States |
