Loren Gray

Loren Gray — pop artist from US.

At just 19, Loren Gray has swiftly risen as an entrepreneur and recording artist, captivating audiences with her magnetic vocals and authentic songwriting. Her…

Influence: 65.39% Fanbase: 67.21% Trending: 64.48% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 16.67% • Very Strong

As of 2025-09-08

80,129,292

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:37:36 UTC

Genres

poppopsocial media popmainstream pop

Biography

At just 19, Loren Gray has swiftly risen as an entrepreneur and recording artist, captivating audiences with her magnetic vocals and authentic songwriting. Her edgy, empowering pop music resonates with a 14-million-strong fanbase who connect with her candid sharing of life's ups and downs. Loren's unwavering commitment to her fans extends beyond music, seen in her daily interactions and dedication to empowering others to pursue their dreams.

Fueled by her fanbase's unwavering support, Loren Gray has not only excelled as an entrepreneur but also in her music career, with a highly anticipated debut EP on the horizon. Her creative process now focuses on empowering her fans to chase their aspirations, solidifying her bond with her audience and fostering a message of shared success.

Top Brand Affinities

Report Date: 2025-09-08

Loren Gray stands out with 18-24 & 13-17 audiences across UNITED STATES, UNITED KINGDOM, CHINA. The profile is heavily female (86%), and content lands hardest on Tiktok, where posts average 1,050,000 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Brandy Melville, American Eagle, Urban Outfitters, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Loren Gray a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Loren Gray score 0.10% — Low bucket.

Brand: Brandy MelvilleBrand: American EagleBrand: Urban Outfitters

Followers:80,129,292

Engagements:82,562

Rate:0.1%

Posts:5,489

Avg Likes:78,831

Avg Comments:459

Avg Views:1,059,313

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 80,129,292 · Engagements 82,562 · Rate 0.1% Posts 5,489 · Views 1,059,313 · Avg Likes 78,831 · Avg Comments 459 · Avg Views 1,059,313	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 13-17: 20% 25-34: 13% 35-44: 2%	Largest: 18-24 (64%); next: 13-17 (20%)
Gender Split	Female: 86% Male: 14% Non-binary/Other: 0%	Skews female (86%)
Top Countries	UNITED STATES (33%) UNITED KINGDOM (8%) CHINA (5%) PHILIPPINES (5%) POLAND (4%)	Top regions: UNITED STATES (33%), UNITED KINGDOM (8%), CHINA (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 1,050,000 avg views/post · Youtube: 9,313 avg views/post	Best reach: Tiktok 1,050,000 avg views; best engagement: Tiktok 78,100 avg likes

Top Brand Affinities

Brandy Melville

Score: 16.67

American Eagle

Score: 6.58

Urban Outfitters

Score: 6.52

Champion

Score: 5.92

OOTD Magazine

Score: 5.19

boohoo

Score: 4.58

Pull&Bear

Score: 4.33

Steve Madden

Score: 4.24

Coach

Score: 4.18

Dr. Martens

Score: 4.03

musical.ly

Score: 3.90

Kylie Cosmetics

Score: 3.60

Brand	Category	Score
Brandy Melville		16.67
American Eagle		6.58
Urban Outfitters		6.52
Champion		5.92
OOTD Magazine		5.19
boohoo		4.58
Pull&Bear		4.33
Steve Madden		4.24
Coach		4.18
Dr. Martens		4.03
musical.ly		3.90
Kylie Cosmetics		3.60
OLD NAVY		3.30
CBS Television Studios		3.23
CBS		2.97
Burger King		2.85
shein		2.79
Nickelodeon		2.70
GAP		2.70
Polo Ralph Lauren		2.67
ASOS		2.65
Stradivarius		2.55
Lollapalooza		2.39
Hollister Co		2.21
Lululemon Athletica		2.20
SheInside		2.19
Target		2.18
Garnier		2.14
Fenty beauty		2.14
Christian Louboutin		2.10
Forever 21		1.94
Dolce & Gabbana		1.87
Costco		1.81
Coachella		1.80
Fendi		1.80
Bershka		1.78
Victoria's Secret		1.74
Primark		1.71
Paramount Pictures		1.70
Showtime		1.68
Tarte Cosmetics		1.64
Calvin Klein		1.59
L'Oréal Paris		1.53
Red Bull		1.52
Chrysler		1.43
Bellagio		1.36
Burberry		1.35
UNIQLO		1.31
McLaren		1.30
Gymshark		1.29