Loreena McKennitt
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
371,095
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 21:23:27 UTC
Genres
Biography
In addition to her musical success, McKennitt's philanthropic endeavors have earned her prestigious honors, including the Order of Canada and Order of Manitoba. She has also received four honorary doctorates and been appointed as an honorary colonel of the Royal Canadian Air Force. The Republic of France recognized her contributions to the arts by appointing her as a Knight of the National Order of Arts and Letters in 2013.
Loreena McKennitt has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, BRAZIL, TüRKIYE. A male-leaning (50%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 20,997 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Scotiabank, Amazon Music, PLAYMOBIL signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 371,095 · Engagements 3,655 · Rate 1.0% Posts 240 · Views 20,997 · Avg Likes 3,625 · Avg Comments 117 · Avg Views 20,997 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 35-44: 23% 45-64: 22% 18-24: 19% |
Largest: 25-34 (34%); next: 35-44 (23%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
UNITED STATES (23%) BRAZIL (17%) TüRKIYE (6%) CANADA (5%) FRANCE (4%) |
Top regions: UNITED STATES (23%), BRAZIL (17%), TüRKIYE (6%) |
| Platform Engagement | Instagram: 2,922 avg likes/post · Youtube: 20,997 avg views/post | Best reach: Youtube 20,997 avg views; best engagement: Instagram 2,922 avg likes |
Top Brand Affinities
Scotiabank
Amazon Music
PLAYMOBIL
Tim Hortons
The Witcher
Besiktas
Pfizer
HBO
Montblanc
Guinness
Matrix
Prismacolor
| Brand | Category | Score |
|---|---|---|
| Scotiabank | 14.66 | |
| Amazon Music | 10.81 | |
| PLAYMOBIL | 6.47 | |
| Tim Hortons | 5.44 | |
| The Witcher | 4.81 | |
| Besiktas | 3.78 | |
| Pfizer | 3.51 | |
| HBO | 3.21 | |
| Montblanc | 3.05 | |
| Guinness | 3.02 | |
| Matrix | 2.91 | |
| Prismacolor | 2.83 | |
| Faber-Castell | 2.81 | |
| NHL | 2.77 | |
| BBC | 2.71 | |
| Garnier | 2.65 | |
| Lollapalooza | 2.50 | |
| Spotify Music | 2.48 | |
| Star Wars | 2.31 | |
| MTV | 2.31 | |
| Warner Bros | 2.31 | |
| Galatasaray | 2.31 | |
| Pantone Inc | 2.29 | |
| Budweiser | 2.04 | |
| Paramount Pictures | 1.94 | |
| Pixar | 1.89 | |
| Lego | 1.88 | |
| National Geographic | 1.87 | |
| Etsy | 1.86 | |
| Amazon | 1.80 | |
| Airbnb | 1.76 | |
| Activision Blizzard | 1.69 | |
| Tesla Motors | 1.68 | |
| Pandora | 1.67 | |
| Aperol | 1.65 | |
| Showtime | 1.55 | |
| SWAROVSKI | 1.48 | |
| Costco | 1.46 | |
| Chrysler | 1.46 | |
| Vogue | 1.43 | |
| Marvel Entertainment | 1.39 | |
| Hermès | 1.39 | |
| Netflix | 1.39 | |
| Lush | 1.38 | |
| Nikon | 1.35 | |
| Cadillac | 1.35 | |
| Harley-Davidson | 1.34 | |
| Heineken | 1.31 | |
| Renault | 1.30 | |
| Fujifilm | 1.30 |
Official Profiles
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LoginArtist: Loreena McKennitt
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Top 10 Songs Played Today
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Total Streams (2025-09-22)
Total: 1,114,689
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
586,507 | 52.62% |
| [+] |
Spotify |
528,182 | 47.38% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 08:00 UTC | Loreena McKennitt | Copperlight, Knox Presbytarian Church | Town of Stratford, Canada | |
| 2025-12-12 03:00 UTC | Loreena McKennitt, Caroline Lavelle, The Bookends | Knox Presbyterian Church | Town of Stratford, Canada | |
| 2025-12-13 03:00 UTC | Loreena McKennitt, Caroline Lavelle, The Bookends | Centennial Hall | London, Canada | |
| 2025-12-14 04:00 UTC | Loreena McKennitt, Caroline Lavelle, The Bookends | Koerner Hall | Toronto, Canada | |
| 2025-12-14 22:00 UTC | Loreena McKennitt, Caroline Lavelle, The Bookends | Koerner Hall | Toronto, Canada |
