Lords of the Underground

Lords of the Underground — hip-hop & rap artist from US.

Lords of the Underground, a rap group from Newark, NJ, blend socially conscious lyrics with aggressive beats. Formed by Doitall and Mr. Funke, who met DJ Lord…

Influence: 58.50% Fanbase: 36.05% Trending: 69.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 80.83% • Very Strong

As of 2025-09-09

25,857

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:48 UTC

Genres

hip-hop & raphip hoprapconscious hip hopgangster rapeast coast hip hophardcore hip hopalternative hip hopnew jersey rapturntablismcontemporary hip hop

Biography

Lords of the Underground, a rap group from Newark, NJ, blend socially conscious lyrics with aggressive beats. Formed by Doitall and Mr. Funke, who met DJ Lord Jazz at Shaw University, the group quickly gained recognition with hit singles like "Psycho," "Funky Child," and "Chief Rocka." Despite early success, their second album, Keepers of the Funk, did not match the acclaim of their debut. After a hiatus, they returned in 1999 with their third album, Resurrection.

Top Brand Affinities

Report Date: 2025-09-09

Lords of the Underground connects with 35-44 & 25-34 audiences and shows durable traction across UNITED STATES, GERMANY, UNITED KINGDOM. With a heavily male (75%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 387 avg likes per post; Instagram adds dependable engagement depth. Overlap with Akai, Mixcloud, Marc O'Polo highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Lords of the Underground moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lords of the Underground score 1.50% — Moderate bucket.

Brand: AkaiBrand: MixcloudBrand: Marc O'Polo

Followers:25,857

Engagements:387

Rate:1.5%

Posts:282

Avg Likes:387

Avg Comments:40

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,857 · Engagements 387 · Rate 1.5% Posts 282 · Views 0 · Avg Likes 387 · Avg Comments 40 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 36% 25-34: 35% 18-24: 14% 45-64: 14%	Largest: 35-44 (36%); next: 25-34 (35%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (54%) GERMANY (7%) UNITED KINGDOM (4%) SWITZERLAND (3%) CZECHIA (3%)	Top regions: UNITED STATES (54%), GERMANY (7%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 387 avg likes/post	best engagement: Instagram 387 avg likes

Top Brand Affinities

Akai

Score: 80.83

Mixcloud

Score: 50.63

Marc O'Polo

Score: 38.27

And1

Score: 34.82

Everlast

Score: 23.86

WNBA

Score: 22.51

Pioneer

Score: 20.47

Amazon Music

Score: 20.17

Beats Electronics

Score: 17.74

Pro Tools

Score: 16.82

DC Shoes

Score: 14.02

MTV

Score: 12.83

Brand	Category	Score
Akai		80.83
Mixcloud		50.63
Marc O'Polo		38.27
And1		34.82
Everlast		23.86
WNBA		22.51
Pioneer		20.47
Amazon Music		20.17
Beats Electronics		17.74
Pro Tools		16.82
DC Shoes		14.02
MTV		12.83
iHeartRadio Music Awards		12.09
CNN		11.74
Ableton		11.41
Hennessy		10.91
New Era		9.65
SoundCloud		9.32
Sneaker News		9.31
Timberland		8.02
ESPN		7.88
Universal		7.65
Sole Collector		7.59
Carhartt		7.55
Sneakerhead		7.43
Champion		7.34
Kickstagram		7.02
Foot Locker		7.01
Warner Bros		6.89
Spotify Music		6.77
NBA		6.59
Capcom		6.52
Los Angeles Lakers		6.19
Stüssy		5.91
Clarks		5.58
NFL		5.52
Sega		5.13
NBC		5.12
Nice Kicks		5.04
Polo Ralph Lauren		4.87
Fila		4.66
FedEx		4.29
NHL		4.26
Nixon		4.25
Supreme		3.88
Guess		3.83
WWE		3.83
Bacardi		3.83
Paramount Pictures		3.69
Transformers		3.66