Lorde
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
16,455,464
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:31:20 UTC
Genres
Biography
Sarah Johnson, the creative force behind Blink 3 Times When You Feel It Kicking In, draws inspiration from a wide range of musical influences, including artists like Aphex Twin, Boards of Canada, and Nine Inch Nails. With a focus on pushing boundaries and exploring new sounds, Blink 3 Times When You Feel It Kicking In continues to evolve and experiment within the electronic music landscape.
Lorde draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, MEXICO. The skew is heavily female (59%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 147,644 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Glossier, Lollapalooza, Kmart makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 16,455,464 · Engagements 342,493 · Rate 2.1% Posts 149 · Views 147,644 · Avg Likes 342,298 · Avg Comments 1,789 · Avg Views 147,644 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 26% 13-17: 8% 35-44: 5% |
Largest: 18-24 (59%); next: 25-34 (26%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (26%) BRAZIL (17%) MEXICO (4%) PHILIPPINES (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (26%), BRAZIL (17%), MEXICO (4%) |
| Platform Engagement | Instagram: 338,957 avg likes/post · Youtube: 147,644 avg views/post | Best reach: Youtube 147,644 avg views; best engagement: Instagram 338,957 avg likes |
Top Brand Affinities
Glossier
Lollapalooza
Kmart
Lush
Pull&Bear
Coachella
Kodak
Urban Outfitters
MTV
NBC
Showtime
Emporium
| Brand | Category | Score |
|---|---|---|
| Glossier | 7.06 | |
| Lollapalooza | 5.98 | |
| Kmart | 4.58 | |
| Lush | 3.45 | |
| Pull&Bear | 3.26 | |
| Coachella | 3.23 | |
| Kodak | 3.03 | |
| Urban Outfitters | 2.99 | |
| MTV | 2.90 | |
| NBC | 2.78 | |
| Showtime | 2.67 | |
| Emporium | 2.62 | |
| Kylie Cosmetics | 2.56 | |
| Paramount Pictures | 2.54 | |
| Dr. Martens | 2.51 | |
| Fenty beauty | 2.48 | |
| ASOS | 2.42 | |
| Topshop | 2.38 | |
| Airbnb | 2.30 | |
| Bershka | 2.30 | |
| Versace | 2.29 | |
| Forever 21 | 2.19 | |
| Polaroid | 2.13 | |
| Sprite | 2.11 | |
| Sunnies Studios | 2.11 | |
| HBO | 2.07 | |
| Target | 1.98 | |
| Aperol | 1.85 | |
| Urban Decay Cosmetics | 1.84 | |
| Victoria's Secret | 1.80 | |
| Hollister Co | 1.73 | |
| Tarte Cosmetics | 1.67 | |
| Guinness | 1.66 | |
| Spotify Music | 1.64 | |
| H&M | 1.55 | |
| BBC | 1.51 | |
| Beats Electronics | 1.50 | |
| Michael Kors | 1.50 | |
| Pixar | 1.49 | |
| Fujifilm | 1.48 | |
| Guess | 1.48 | |
| Chrysler | 1.47 | |
| NYX Cosmetics | 1.47 | |
| Sephora | 1.47 | |
| Vogue | 1.47 | |
| Heineken | 1.44 | |
| SoundCloud | 1.42 | |
| CBS Television Studios | 1.41 | |
| Anastasia Beverly Hills | 1.38 | |
| Starbucks | 1.38 |
Official Profiles
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LoginArtist: Lorde
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 04:00 UTC | Lorde, The Japanese House, Erika de Casier | K.B. Hallen | Frederiksberg, Denmark | |
| 2025-12-10 02:30 UTC | Lorde, The Japanese House | Annexet | Stockholm, Sweden | |
| 2025-12-17 03:00 UTC | Lorde | Barclays Center | New York, United States | |
| 2025-12-18 03:00 UTC | Lorde | Barclays Center | New York, United States | |
| 2026-02-12 03:30 UTC | Lorde | Spark Arena | Auckland, New Zealand | |
| 2026-02-14 03:30 UTC | Lorde | Wolfbrook Arena | Christchurch, New Zealand | |
| 2026-02-17 03:30 UTC | Lorde | Brisbane Entertainment Centre | City of Brisbane, Australia | |
| 2026-02-19 03:30 UTC | Lorde | Qudos Bank Arena | Sydney, Australia | |
| 2026-02-20 03:30 UTC | Lorde | Qudos Bank Arena | Sydney, Australia | |
| 2026-02-22 03:30 UTC | Lorde | Rod Laver Arena | Melbourne, Australia | |
| 2026-02-23 03:30 UTC | Lorde | Rod Laver Arena | Melbourne, Australia | |
| 2026-02-26 03:30 UTC | Lorde | RAC Arena | Perth, Australia | |
| 2026-03-14 02:00 UTC | Lollapalooza Argentina 2026 | Hippodrome San Isidro | Buenos Aires, Argentina | — |
| 2026-03-14 02:00 UTC | Lollapalooza Chile 2026 | Parque O'Higgins | Santiago, Chile | — |
| 2026-03-20 07:00 UTC | Festival Estereo Picnic 2026 | Parque Metropolitano Simón Bolívar | Bogota, Colombia | — |
| 2026-03-21 02:00 UTC | Estereo Picnic 2026 | Parque Simón Bolívar | Bogota, Colombia | — |
