Loquillo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
198,524
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:04:44 UTC
Genres
Biography
En 2008, Loquillo se separó de Los Trogloditas tras casi 30 años juntos para lanzar en solitario "Balmoral", nominado a un Latin Grammy. Continuando con su éxito en las listas y giras, en 2019 lanzó "El último clásico" y en 2022 publicó "Diario de una tregua", iniciando la gira "El Rey" acompañado por Igor Paskual, Josu García, Alfonso Alcalá, Laurent Castagnet, Pablo Pérez y Jorge Rebenaque.
Loquillo is a clear fit for 25-34 & 18-24 audiences with strength across SPAIN, MEXICO, PERU. The audience is heavily male (74%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (12,436 avg views per post); Instagram builds the community layer. Affinity data highlights Estrella Galícia, El Corte Ingles, Fnac, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 198,524 · Engagements 2,620 · Rate 1.3% Posts 1,006 · Views 12,436 · Avg Likes 2,599 · Avg Comments 92 · Avg Views 12,436 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 18-24: 27% 35-44: 22% 45-64: 15% |
Largest: 25-34 (33%); next: 18-24 (27%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
SPAIN (74%) MEXICO (5%) PERU (4%) ARGENTINA (4%) COLOMBIA (3%) |
Top regions: SPAIN (74%), MEXICO (5%), PERU (4%) |
| Platform Engagement | Instagram: 2,242 avg likes/post · Youtube: 12,436 avg views/post | Best reach: Youtube 12,436 avg views; best engagement: Instagram 2,242 avg likes |
Top Brand Affinities
Estrella Galícia
El Corte Ingles
Fnac
Iberia
PLAYMOBIL
Live Nation
Movistar
Paulaner
Ricard
Patek Philippe
Daewoo
DeLorean Motor Company
| Brand | Category | Score |
|---|---|---|
| Estrella Galícia | 80.95 | |
| El Corte Ingles | 59.36 | |
| Fnac | 35.78 | |
| Iberia | 34.56 | |
| PLAYMOBIL | 30.40 | |
| Live Nation | 21.17 | |
| Movistar | 14.25 | |
| Paulaner | 11.64 | |
| Ricard | 9.61 | |
| Patek Philippe | 8.47 | |
| Daewoo | 7.59 | |
| DeLorean Motor Company | 7.41 | |
| VidaSana | 5.98 | |
| Pull&Bear | 4.82 | |
| Cadillac | 4.71 | |
| Iberostar Hotels & Resorts | 4.09 | |
| UEFA | 3.66 | |
| Omega | 3.48 | |
| Cafecito | 3.46 | |
| Harley-Davidson | 3.24 | |
| Columbia Pictures | 3.23 | |
| Leica | 3.12 | |
| Stradivarius | 2.96 | |
| Montblanc | 2.90 | |
| Martini | 2.89 | |
| Spotify Music | 2.85 | |
| Primark | 2.77 | |
| Citroen | 2.75 | |
| Carrefour | 2.64 | |
| Renault | 2.57 | |
| Jack Daniels | 2.29 | |
| Warner Bros | 2.27 | |
| Star Wars | 2.21 | |
| ASICS | 2.13 | |
| Kodak | 2.06 | |
| Coca-Cola | 2.05 | |
| Pantone Inc | 2.03 | |
| AMC | 1.99 | |
| Snoopy And The Peanuts Gang | 1.88 | |
| Ducati | 1.85 | |
| Tinder | 1.85 | |
| HBO | 1.84 | |
| Pixar | 1.84 | |
| Peugeot | 1.79 | |
| Guinness | 1.63 | |
| Lego | 1.61 | |
| Bershka | 1.54 | |
| Guess | 1.52 | |
| KitKat | 1.49 | |
| Ferrari | 1.48 |
Official Profiles
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LoginArtist: Loquillo
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-27 05:00 UTC | Loquillo | Roig Arena | Valencia, Spain | |
| 2025-12-28 05:00 UTC | Loquillo | Sant Jordi Club | Barcelona, Spain |
