Loonie

Loonie — pop artist from US.

The loonie, officially the Canadian one-dollar coin, was introduced in 1987 by the Royal Canadian Mint in Winnipeg. Featuring a common loon on one side and…

Influence: 53.41% Fanbase: 32.68% Trending: 63.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 46.79% • Very Strong

As of 2025-09-09

1,815,390

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:07:05 UTC

Genres

poppophip-hop & raphip-hop/rappinoy hip hoptagalog rappinoy drillcontemporary hip hophip hop

Biography

The loonie, officially the Canadian one-dollar coin, was introduced in 1987 by the Royal Canadian Mint in Winnipeg. Featuring a common loon on one side and Queen Elizabeth II on the other, the coin has had various commemorative designs over the years, with a new version featuring King Charles III set to circulate from December 2023. Its unique 11-sided shape was inspired by the Susan B. Anthony dollar, distinguishing it from other coins like the British twenty and fifty pence pieces.

The loonie quickly became synonymous with the Canadian dollar, with its exchange rate frequently discussed in the media. The nickname became so popular that the Royal Canadian Mint trademarked it in 2006. The introduction of the two-dollar coin in 1996 led to the creation of the "toonie," completing the playful pairing of Canada's coin denominations.

Top Brand Affinities

Report Date: 2025-09-09

Loonie indexes high with fans in the 18-24 range in PHILIPPINES, UNITED STATES, CANADA. The skew is heavily male (79%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 183,751 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Jollibee, Penshoppe, Alden, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Loonie when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Loonie score 0.50% — Low bucket.

Brand: JollibeeBrand: PenshoppeBrand: Alden

Followers:1,815,390

Engagements:9,097

Rate:0.5%

Posts:1,253

Avg Likes:8,034

Avg Comments:986

Avg Views:183,751

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,815,390 · Engagements 9,097 · Rate 0.5% Posts 1,253 · Views 183,751 · Avg Likes 8,034 · Avg Comments 986 · Avg Views 183,751	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 32% 13-17: 8% 35-44: 3%	Largest: 18-24 (57%); next: 25-34 (32%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	PHILIPPINES (90%) UNITED STATES (3%) CANADA (2%) UNITED ARAB EMIRATES (1%) JAPAN (1%)	Top regions: PHILIPPINES (90%), UNITED STATES (3%), CANADA (2%)
Platform Engagement	Instagram: 4,648 avg likes/post · Youtube: 183,751 avg views/post	Best reach: Youtube 183,751 avg views; best engagement: Instagram 4,648 avg likes

Top Brand Affinities

Jollibee

Score: 46.79

Penshoppe

Score: 34.51

Alden

Score: 15.30

Dota 2

Score: 13.70

Yakult

Score: 12.19

7-Eleven

Score: 10.18

New Era

Score: 8.39

Gundam

Score: 7.09

Stüssy

Score: 6.10

Champion

Score: 5.82

G-shock

Score: 5.02

Los Angeles Lakers

Score: 4.64

Brand	Category	Score
Jollibee		46.79
Penshoppe		34.51
Alden		15.30
Dota 2		13.70
Yakult		12.19
7-Eleven		10.18
New Era		8.39
Gundam		7.09
Stüssy		6.10
Champion		5.82
G-shock		5.02
Los Angeles Lakers		4.64
Pfizer		4.64
Timberland		4.45
Sneakerhead		4.39
Bandai Namco		4.16
Gatorade		3.94
Vans		3.83
ASUS		3.59
NBA		3.59
Pizza Hut		3.47
Sunnies Studios		3.11
Petronas		3.02
Snapseed		2.88
Hennessy		2.71
UNIQLO		2.56
Fujifilm		2.44
Snickers		2.41
Carhartt		2.27
Supreme		2.11
Under Armour		2.05
KitKat		2.01
Sprite		2.01
McDonald's		1.93
New Balance		1.84
Starbucks		1.78
Nike		1.77
Pic Collage		1.71
Converse		1.70
Ferrero		1.68
Ducati		1.67
Puma		1.59
Call of Duty		1.53
Reebok		1.42
Huawei		1.31
Spotify Music		1.28
Adidas		1.26
Oakley		1.24
Mitsubishi Motors		1.24
Coachella		1.22