Looking Glass

Looking Glass — pop artist from US.

Looking Glass, formed in the late '60s by Elliot Lurie, Pieter Sweval, and Larry Gonsky, found success in the early '70s with their hit song "Brandy." Despite…

Genres

popsunshine poprocksoft rock

Influential: 54.42% Fanbase: 31.56% Trending: 65.85%

As of: 2025-09-06

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-06

0

Social Media Followers

As of 2025-09-06

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Hours Airplay

Scores

Score: DMDB 54.42% | Fanbase 31.56% | Trending 65.85% | CAREER STAGE: MID_LEVEL

Biography

Looking Glass, formed in the late '60s by Elliot Lurie, Pieter Sweval, and Larry Gonsky, found success in the early '70s with their hit song "Brandy." Despite their chart success, the band struggled with their identity, as their on-stage rock sound differed significantly from their radio-friendly hits. Lurie eventually left the group in 1974, pursuing a solo career with mixed results, while the remaining members continued briefly as "Lookinglass" before disbanding in the mid-'70s.

In subsequent years, Lurie transitioned to the motion picture business, working on various film scores and productions. He later reunited with Sweval to revive Looking Glass as a touring band in 2003, performing a mix of their hits, album tracks, and cover songs. The band's legacy remains tied to their nostalgic '70s sound, despite their internal struggles with commercial success and artistic identity.