Lola Young Brand Affinity ranks highest Warner Music at 31.85% . Very Strong. Score DMDB 61.98% | Fanbase 51.06%

Lola Young — pop artist from GB.

Lola Young, a 24-year-old artist from South East London, finds solace and understanding through music. Her introspective songwriting reflects her struggles…

Lola Young

Recognizable

Country: GB | Gender: female | Artist ID: 2d466d86-24b6-11e9-a161-549f35161576

Find Artist

Genres

popuk popr&b, funk & soulr&b/soul

Influential: 61.98% Fanbase: 51.06% Trending: 67.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 31.85% • Very Strong

As of 2025-09-09

4,912,577

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.98% | Fanbase 51.06% | Trending 67.44% | CAREER STAGE: MAINSTREAM

Biography

Lola Young, a 24-year-old artist from South East London, finds solace and understanding through music. Her introspective songwriting reflects her struggles with love and restlessness, offering a glimpse into her personal journey. Young's music resonates with listeners as she navigates life's complexities through her heartfelt and sometimes whimsical songs.

Report Date: 2025-09-09

Lola Young engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, BRAZIL. The fan base skews heavily female (61%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,500,000 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Warner Music, ITV, SUSHISAMBA, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lola Young score 3.29% — Very Strong bucket.

Brand: Warner MusicBrand: ITVBrand: SUSHISAMBA

Followers:4,912,577

Engagements:161,466

Rate:3.3%

Posts:809

Avg Likes:151,757

Avg Comments:1,396

Avg Views:1,561,869

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,912,577 · Engagements 161,466 · Rate 3.3% Posts 809 · Views 1,561,869 · Avg Likes 151,757 · Avg Comments 1,396 · Avg Views 1,561,869	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 35% 35-44: 13% 45-64: 6%	Largest: 18-24 (41%); next: 25-34 (35%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (29%) UNITED KINGDOM (13%) BRAZIL (9%) FRANCE (4%) GERMANY (4%)	Top regions: UNITED STATES (29%), UNITED KINGDOM (13%), BRAZIL (9%)
Platform Engagement	Instagram: 49,222 avg likes/post · Tiktok: 1,500,000 avg views/post · Youtube: 61,869 avg views/post	Best reach: Tiktok 1,500,000 avg views; best engagement: Tiktok 98,900 avg likes

Top Brand Affinities

Warner Music

Score: 31.85

ITV

Score: 28.06

SUSHISAMBA

Score: 22.05

Amazon Music

Score: 19.63

Arctic Fox hair Color

Score: 19.57

MISSGUIDED

Score: 18.37

Mixcloud

Score: 17.36

Selfridges

Score: 12.94

Vauxhall

Score: 12.76

Vivienne Westwood

Score: 12.68

boohoo

Score: 12.21

Nasty Gal

Score: 11.67

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Top Brand Affinities

Brand	Category	Score
Warner Music		31.85
ITV		28.06
SUSHISAMBA		22.05
Amazon Music		19.63
Arctic Fox hair Color		19.57
MISSGUIDED		18.37
Mixcloud		17.36
Selfridges		12.94
Vauxhall		12.76
Vivienne Westwood		12.68
boohoo		12.21
Nasty Gal		11.67
Jean Paul Gaultier		10.73
Depop		9.75
ASOS		9.69
Topshop		8.89
Pro Tools		8.60
Urban Outfitters		8.38
Spotify Music		7.85
SoundCloud		7.76
Ableton		7.70
River Island		7.63
Tate Modern		7.47
Glossier		7.41
Acne Studios		7.31
BBC		6.45
Primark		6.38
Dr. Martens		5.62
Loewe		5.46
Pioneer		5.44
iHeartRadio Music Awards		5.16
Hot Topic		5.14
Tesco		5.06
MTV		4.90
Harrods		4.79
Free People		4.72
Miu Miu		4.66
Steve Madden		4.56
Coachella		4.52
Kodak		4.45
Beats Electronics		4.06
Aperol		3.74
Hennessy		3.51
Carhartt		3.45
Fenty beauty		3.37
Guinness		3.26
shein		3.22
Sunnies Studios		3.21
Benefit Cosmetics		3.21
Cadbury		3.21