Loi

Loi — pop artist from DE.

Loi possesses a captivating voice that commands attention and leaves a lasting impact on listeners. Prepare to be swept off your feet when you experience her…

Influence: 54.37% Fanbase: 20.72% Trending: 71.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Edeka • 29.60% • Very Strong

As of 2025-09-08

1,179,076

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:32:54 UTC

Genres

poppopgerman pop

Biography

Loi possesses a captivating voice that commands attention and leaves a lasting impact on listeners. Prepare to be swept off your feet when you experience her music for the first time.

Top Brand Affinities

Report Date: 2025-09-08

Loi engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, UNITED STATES, GERMANY. The fan base skews male-leaning (55%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (6,369 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Edeka, Commerzbank, Gamescom, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Loi score 0.08% — Low bucket.

Brand: EdekaBrand: CommerzbankBrand: Gamescom

Followers:1,179,076

Engagements:961

Rate:0.1%

Posts:2,471

Avg Likes:886

Avg Comments:63

Avg Views:8,924

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,179,076 · Engagements 961 · Rate 0.1% Posts 2,471 · Views 8,924 · Avg Likes 886 · Avg Comments 63 · Avg Views 8,924	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 37% 35-44: 9% 13-17: 4%	Largest: 18-24 (46%); next: 25-34 (37%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	BRAZIL (20%) UNITED STATES (12%) GERMANY (8%) INDONESIA (6%) INDIA (4%)	Top regions: BRAZIL (20%), UNITED STATES (12%), GERMANY (8%)
Platform Engagement	Instagram: 369 avg likes/post · Tiktok: 6,369 avg views/post · Youtube: 2,555 avg views/post	Best reach: Tiktok 6,369 avg views; best engagement: Tiktok 431 avg likes

Top Brand Affinities

Edeka

Score: 29.60

Commerzbank

Score: 26.40

Gamescom

Score: 26.10

Cluse

Score: 21.74

Braun

Score: 17.90

Alpro

Score: 13.78

Hummel

Score: 13.23

Thermomix

Score: 12.45

Rossmann

Score: 12.22

Amazon Music

Score: 12.21

Zalando

Score: 11.19

Lidl

Score: 8.40

Brand	Category	Score
Edeka		29.60
Commerzbank		26.40
Gamescom		26.10
Cluse		21.74
Braun		17.90
Alpro		13.78
Hummel		13.23
Thermomix		12.45
Rossmann		12.22
Amazon Music		12.21
Zalando		11.19
Lidl		8.40
OOTD Magazine		5.84
Daniel Wellington		5.70
essie		5.19
Lufthansa		5.14
ASOS		5.03
Haribo		4.65
Opel		4.52
IKEA		4.29
Nivea		4.15
ABC		4.06
NBC		4.03
H&M		3.93
Aperol		3.93
Primark		3.68
Lollapalooza		3.67
Polaroid		3.56
Kiko		3.44
Pull&Bear		3.33
Lindt		3.29
Dr. Martens		3.28
Michael Kors		3.23
Carhartt		2.86
Faber-Castell		2.86
Urban Outfitters		2.86
Geocaching		2.83
Babybump		2.77
Tomorrowland		2.65
Ray-Ban		2.63
Levi's		2.52
Calvin Klein		2.49
NYX Cosmetics		2.41
Hollister Co		2.39
Zara		2.31
Travelgram		2.29
Garnier		2.27
Vans		2.26
Tommy Hilfiger		2.17
Converse		2.08