LOCO

LOCO — pop artist from KR.

LOCO is a South Korean rapper known for his witty lyrics and versatile flow. With a career spanning over a decade, he has gained recognition for his unique…

Influence: 64.66% Fanbase: 57.63% Trending: 68.18% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Kitsuné • 24.27% • Very Strong

As of 2025-09-09

2,464,932

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:40:20 UTC

Genres

popk-popr&b, funk & soulkorean r&bcontemporary r&bhip-hop & raphip-hop/rapk-rapcontemporary hip hop

Biography

LOCO is a South Korean rapper known for his witty lyrics and versatile flow. With a career spanning over a decade, he has gained recognition for his unique style and ability to seamlessly blend different genres in his music. LOCO has collaborated with various artists in the K-pop industry and has released several successful solo albums and singles. His energetic stage presence and charismatic personality have also contributed to his popularity among fans.

As a respected figure in the Korean music scene, LOCO continues to push boundaries and experiment with new sounds, cementing his status as a dynamic artist. His music reflects his personal experiences and struggles, making it relatable to listeners of all backgrounds. LOCO's talent and dedication to his craft have established him as a prominent figure in the hip-hop and R&B genre in South Korea and beyond.

Top Brand Affinities

Report Date: 2025-09-09

LOCO reliably reaches 18-24 & 25-34 audiences in SOUTH KOREA, INDONESIA, UNITED STATES. The base is heavily female (73%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (244,200 avg views per post); Tiktok layers on depth and replies. The audience sits near Maison Kitsuné, GENTLE MONSTER, Arc'teryx, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LOCO score 1.57% — Moderate bucket.

Brand: Maison KitsunéBrand: GENTLE MONSTERBrand: Arc'teryx

Followers:2,464,932

Engagements:38,650

Rate:1.6%

Posts:241

Avg Likes:37,017

Avg Comments:140

Avg Views:250,302

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,464,932 · Engagements 38,650 · Rate 1.6% Posts 241 · Views 250,302 · Avg Likes 37,017 · Avg Comments 140 · Avg Views 250,302	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 12% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	SOUTH KOREA (16%) INDONESIA (13%) UNITED STATES (11%) THAILAND (11%) CHINA (9%)	Top regions: SOUTH KOREA (16%), INDONESIA (13%), UNITED STATES (11%)
Platform Engagement	Instagram: 16,545 avg likes/post · Tiktok: 244,200 avg views/post · Youtube: 6,102 avg views/post	Best reach: Tiktok 244,200 avg views; best engagement: Tiktok 20,300 avg likes

Top Brand Affinities

Maison Kitsuné

Score: 24.27

GENTLE MONSTER

Score: 20.05

Arc'teryx

Score: 20.00

Style Nanda

Score: 10.98

A.P.C.

Score: 10.22

Alexander Wang

Score: 10.01

Acne Studios

Score: 9.67

JACQUEMUS

Score: 9.22

Loewe

Score: 8.82

Stone Island

Score: 8.64

Marni

Score: 8.42

Shake Shack

Score: 8.24

Brand	Category	Score
Maison Kitsuné		24.27
GENTLE MONSTER		20.05
Arc'teryx		20.00
Style Nanda		10.98
A.P.C.		10.22
Alexander Wang		10.01
Acne Studios		9.67
JACQUEMUS		9.22
Loewe		8.82
Stone Island		8.64
Marni		8.42
Shake Shack		8.24
Vivienne Westwood		7.87
New Era		7.67
Kiehls		7.44
Maison Margiela		7.23
Miu Miu		6.73
Stüssy		5.66
Coach		5.65
Innisfree		5.51
Carhartt		4.92
Summit Entertainment		4.68
Dr. Martens		3.87
KENZO		3.46
The North Face		3.28
Daniel Wellington		3.28
UNIQLO		3.08
Kodak		2.99
Snoopy And The Peanuts Gang		2.89
Jollibee		2.87
Fendi		2.65
Supreme		2.61
Fila		2.60
ASICS		2.56
Calvin Klein		2.53
Urban Outfitters		2.49
shein		2.49
Bershka		2.45
TOM FORD		2.35
Converse		2.18
Costco		2.07
Lollapalooza		2.06
SheInside		2.06
Timberland		1.96
Starbucks		1.95
Polo Ralph Lauren		1.94
Balenciaga		1.93
Vans		1.89
Yves Saint Laurent		1.88
Dolce & Gabbana		1.84