Lloyiso Brand Affinity ranks highest Standard Bank at 178.28% . Very Strong. Score DMDB 60.74% | Fanbase 43.32%

Lloyiso — pop artist from GB.

Lloyiso is a South African singer, songwriter, and producer known for his emotive voice that captivates audiences. At 16, he gained recognition on South…

Lloyiso

Recognizable

Country: GB | Gender: male | Artist ID: 9c4d18a0-f902-4661-9a3d-aaab64afe82b

Find Artist

Genres

poppopsouth african popmainstream popafricanafro soul

Influential: 60.74% Fanbase: 43.32% Trending: 69.45%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 178.28% • Very Strong

As of 2025-09-09

4,450,179

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.74% | Fanbase 43.32% | Trending 69.45% | CAREER STAGE: MAINSTREAM

Biography

Lloyiso is a South African singer, songwriter, and producer known for his emotive voice that captivates audiences. At 16, he gained recognition on South African Idol, placing fifth before pursuing a music career influenced by artists like Sam Smith and Kanye West. Lloyiso's early performances in local venues and diverse language recordings helped him build a global following through social media, eventually leading to a record deal with Republic Records. His debut single "Seasons" showcases his talent for conveying raw emotion through music, marking a significant milestone in his career.

Report Date: 2025-09-09

Lloyiso performs best with fans in the 18-24 range, concentrated in SOUTH AFRICA, UNITED STATES, PHILIPPINES. Audience composition is female-leaning (53%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 325,950 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Standard Bank, Woolworths, Ted Baker, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Lloyiso is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lloyiso score 0.77% — Low bucket.

Brand: Standard BankBrand: WoolworthsBrand: Ted Baker

Followers:4,450,179

Engagements:34,179

Rate:0.8%

Posts:805

Avg Likes:32,379

Avg Comments:517

Avg Views:407,507

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,450,179 · Engagements 34,179 · Rate 0.8% Posts 805 · Views 407,507 · Avg Likes 32,379 · Avg Comments 517 · Avg Views 407,507	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 36% 13-17: 7% 35-44: 5%	Largest: 18-24 (52%); next: 25-34 (36%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	SOUTH AFRICA (36%) UNITED STATES (20%) PHILIPPINES (6%) UNITED KINGDOM (4%) BRAZIL (3%)	Top regions: SOUTH AFRICA (36%), UNITED STATES (20%), PHILIPPINES (6%)
Platform Engagement	Instagram: 3,899 avg likes/post · Tiktok: 325,950 avg views/post · Youtube: 81,557 avg views/post	Best reach: Tiktok 325,950 avg views; best engagement: Tiktok 25,450 avg likes

Top Brand Affinities

Standard Bank

Score: 178.28

Woolworths

Score: 48.22

Ted Baker

Score: 15.88

Bombay Sapphire

Score: 14.66

Colgate

Score: 6.91

shein

Score: 6.41

H&M

Score: 5.65

Moët & Chandon

Score: 5.52

Herbalife

Score: 5.22

Amstel

Score: 5.20

SheInside

Score: 5.20

Champion

Score: 5.09

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Top Brand Affinities

Brand	Category	Score
Standard Bank		178.28
Woolworths		48.22
Ted Baker		15.88
Bombay Sapphire		14.66
Colgate		6.91
shein		6.41
H&M		5.65
Moët & Chandon		5.52
Herbalife		5.22
Amstel		5.20
SheInside		5.20
Champion		5.09
Daniel Wellington		4.14
NBC		3.74
Nivea		3.67
ASOS		3.64
Hennessy		3.46
FashionNova		3.10
SoundCloud		3.03
Zara		2.85
Tomorrowland		2.85
Fenty beauty		2.82
Garnier		2.67
New Balance		2.47
Emporium		2.41
Dr. Martens		2.38
Sunnies Studios		2.34
TOM FORD		2.32
Forever 21		2.23
Topshop		2.21
Huawei		2.10
Spotify Music		2.06
Calvin Klein		1.95
Timberland		1.94
Puma		1.84
Showtime		1.84
Sneakerhead		1.78
Maybelline		1.76
Vans		1.66
Nike		1.65
Coachella		1.63
Beats Electronics		1.63
Vogue		1.54
Airbnb		1.49
Converse		1.44
Polo Ralph Lauren		1.36
L'Oréal Paris		1.34
Los Angeles Lakers		1.29
MAC Cosmetics		1.28
Target		1.25