Lizzo
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
40,918,485
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Throughout her career, Lizzo has earned numerous accolades, platinum certifications, and has performed in arenas worldwide. She has been recognized for her achievements in music and acting, appearing on various television shows and receiving critical acclaim for her work, including being hailed by Rolling Stone for her hit song "Truth Hurts" as one of the "500 Greatest Songs Of All Time."
Lizzo draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily female (70%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 586,050 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Houston Livestock Show and Rodeo, Benihana, Glossier makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 40,918,485 · Engagements 111,847 · Rate 0.3% Posts 6,241 · Views 634,860 · Avg Likes 108,148 · Avg Comments 1,583 · Avg Views 634,860 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 30% 13-17: 8% 35-44: 7% |
Largest: 18-24 (52%); next: 25-34 (30%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
UNITED STATES (44%) BRAZIL (8%) UNITED KINGDOM (5%) CANADA (4%) MEXICO (3%) |
Top regions: UNITED STATES (44%), BRAZIL (8%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 67,050 avg likes/post · Tiktok: 586,050 avg views/post · Youtube: 48,810 avg views/post | Best reach: Tiktok 586,050 avg views; best engagement: Instagram 67,050 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
Benihana
Glossier
Coach
iHeartRadio Music Awards
ULTA Beauty
Verizon
MamaBear
Fenty beauty
boohoo
Publix
Free People
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 9.64 | |
| Benihana | 8.41 | |
| Glossier | 7.74 | |
| Coach | 7.64 | |
| iHeartRadio Music Awards | 6.21 | |
| ULTA Beauty | 5.75 | |
| Verizon | 5.73 | |
| MamaBear | 5.67 | |
| Fenty beauty | 5.43 | |
| boohoo | 5.37 | |
| Publix | 5.14 | |
| Free People | 5.11 | |
| Steve Madden | 4.98 | |
| Target | 4.90 | |
| Anthropologie | 4.88 | |
| Urban Outfitters | 4.78 | |
| American Eagle | 4.67 | |
| BH Cosmetics | 4.62 | |
| ASOS | 4.59 | |
| OLD NAVY | 4.57 | |
| Margaritaville | 4.41 | |
| Coachella | 4.31 | |
| NORDSTROM | 4.08 | |
| MTV | 4.06 | |
| FashionNova | 4.04 | |
| Showtime | 4.03 | |
| Lollapalooza | 3.86 | |
| Coors | 3.77 | |
| Sunnies Studios | 3.67 | |
| Lululemon Athletica | 3.50 | |
| Forever 21 | 3.47 | |
| Kate Spade | 3.45 | |
| shein | 3.44 | |
| Lush | 3.43 | |
| Benefit Cosmetics | 3.37 | |
| Heinz | 3.30 | |
| NBC | 3.27 | |
| Anastasia Beverly Hills | 3.19 | |
| Urban Decay Cosmetics | 3.03 | |
| Polaroid | 3.00 | |
| NYX Cosmetics | 2.86 | |
| SheInside | 2.80 | |
| NARS Cosmetics | 2.67 | |
| Marc Jacobs | 2.62 | |
| Dr. Martens | 2.62 | |
| Paramount Pictures | 2.57 | |
| Sephora | 2.55 | |
| Too Faced Cosmetics | 2.53 | |
| Tarte Cosmetics | 2.51 | |
| Tinder | 2.45 |
Official Profiles
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LoginArtist: Lizzo
The map shows every radio station that aired Lizzo today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
