Lizzo

Lizzo — pop artist from US.

Lizzo is a 4x GRAMMY® Award-winning singer, songwriter, rapper, and actress known for her impact on popular culture. She achieved chart success with hits like…

Influence: 71.52% Fanbase: 70.70% Trending: 71.93% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 9.64% • Very Strong

As of 2025-09-09

40,918,485

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:34:29 UTC

Genres

popdance poppoppost-teen popmainstream popalternativeescape roomhip-hop & rappop rapminnesota hip hopelectronictrap queen

Biography

Lizzo is a 4x GRAMMY® Award-winning singer, songwriter, rapper, and actress known for her impact on popular culture. She achieved chart success with hits like "Truth Hurts" and "About Damn Time," making history as the first black woman to win 'Record of the Year' at the GRAMMY® Awards since 1994. Lizzo has also appeared in blockbuster films and headlined her own HBO special, in addition to launching her own activewear line, Yitty, with Fabletics. In 2025, she released her fifth full-length LP, "Love In Real Life."

Throughout her career, Lizzo has earned numerous accolades, platinum certifications, and has performed in arenas worldwide. She has been recognized for her achievements in music and acting, appearing on various television shows and receiving critical acclaim for her work, including being hailed by Rolling Stone for her hit song "Truth Hurts" as one of the "500 Greatest Songs Of All Time."

Top Brand Affinities

Report Date: 2025-09-09

Lizzo draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily female (70%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 586,050 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Houston Livestock Show and Rodeo, Benihana, Glossier makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lizzo score 0.27% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: BenihanaBrand: Glossier

Followers:40,918,485

Engagements:111,847

Rate:0.3%

Posts:6,241

Avg Likes:108,148

Avg Comments:1,583

Avg Views:634,860

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,918,485 · Engagements 111,847 · Rate 0.3% Posts 6,241 · Views 634,860 · Avg Likes 108,148 · Avg Comments 1,583 · Avg Views 634,860	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 30% 13-17: 8% 35-44: 7%	Largest: 18-24 (52%); next: 25-34 (30%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	UNITED STATES (44%) BRAZIL (8%) UNITED KINGDOM (5%) CANADA (4%) MEXICO (3%)	Top regions: UNITED STATES (44%), BRAZIL (8%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 67,050 avg likes/post · Tiktok: 586,050 avg views/post · Youtube: 48,810 avg views/post	Best reach: Tiktok 586,050 avg views; best engagement: Instagram 67,050 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 9.64

Benihana

Score: 8.41

Glossier

Score: 7.74

Coach

Score: 7.64

iHeartRadio Music Awards

Score: 6.21

ULTA Beauty

Score: 5.75

Verizon

Score: 5.73

MamaBear

Score: 5.67

Fenty beauty

Score: 5.43

boohoo

Score: 5.37

Publix

Score: 5.14

Free People

Score: 5.11

Brand	Category	Score
Houston Livestock Show and Rodeo		9.64
Benihana		8.41
Glossier		7.74
Coach		7.64
iHeartRadio Music Awards		6.21
ULTA Beauty		5.75
Verizon		5.73
MamaBear		5.67
Fenty beauty		5.43
boohoo		5.37
Publix		5.14
Free People		5.11
Steve Madden		4.98
Target		4.90
Anthropologie		4.88
Urban Outfitters		4.78
American Eagle		4.67
BH Cosmetics		4.62
ASOS		4.59
OLD NAVY		4.57
Margaritaville		4.41
Coachella		4.31
NORDSTROM		4.08
MTV		4.06
FashionNova		4.04
Showtime		4.03
Lollapalooza		3.86
Coors		3.77
Sunnies Studios		3.67
Lululemon Athletica		3.50
Forever 21		3.47
Kate Spade		3.45
shein		3.44
Lush		3.43
Benefit Cosmetics		3.37
Heinz		3.30
NBC		3.27
Anastasia Beverly Hills		3.19
Urban Decay Cosmetics		3.03
Polaroid		3.00
NYX Cosmetics		2.86
SheInside		2.80
NARS Cosmetics		2.67
Marc Jacobs		2.62
Dr. Martens		2.62
Paramount Pictures		2.57
Sephora		2.55
Too Faced Cosmetics		2.53
Tarte Cosmetics		2.51
Tinder		2.45