Lizzie Berchie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
92,772
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:44 UTC
Genres
Biography
Lizzie Berchie is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. The audience is heavily female (65%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (3,748 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Mixcloud, ITV, Motel Rocks points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 92,772 · Engagements 1,072 · Rate 1.2% Posts 401 · Views 4,472 · Avg Likes 980 · Avg Comments 45 · Avg Views 4,472 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 35% 35-44: 15% 13-17: 4% |
Largest: 25-34 (44%); next: 18-24 (35%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
UNITED STATES (64%) UNITED KINGDOM (12%) SOUTH AFRICA (12%) SPAIN (1%) CANADA (1%) |
Top regions: UNITED STATES (64%), UNITED KINGDOM (12%), SOUTH AFRICA (12%) |
| Platform Engagement | Instagram: 326 avg likes/post · Tiktok: 3,748 avg views/post · Youtube: 724 avg views/post | Best reach: Tiktok 3,748 avg views; best engagement: Tiktok 576 avg likes |
Top Brand Affinities
Mixcloud
ITV
Motel Rocks
MOOG
River Island
boohoo
Ableton
Nasty Gal
MISSGUIDED
ASOS
Selfridges
Marks & Spencer
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 56.17 | |
| ITV | 48.63 | |
| Motel Rocks | 35.62 | |
| MOOG | 29.25 | |
| River Island | 27.30 | |
| boohoo | 24.54 | |
| Ableton | 22.25 | |
| Nasty Gal | 21.29 | |
| MISSGUIDED | 19.29 | |
| ASOS | 19.28 | |
| Selfridges | 17.71 | |
| Marks & Spencer | 15.85 | |
| Morrisons | 14.90 | |
| Next | 14.74 | |
| Akai | 14.59 | |
| Tate Modern | 12.95 | |
| Amazon Music | 12.60 | |
| SoundCloud | 11.99 | |
| Deliveroo | 11.92 | |
| Sennheiser | 11.77 | |
| Vauxhall | 11.52 | |
| Pioneer | 11.09 | |
| ASDA | 11.00 | |
| Woolworths | 10.35 | |
| Urban Outfitters | 9.35 | |
| Dr. Martens | 8.79 | |
| Spotify Music | 8.66 | |
| Tesco | 8.56 | |
| Primark | 8.37 | |
| Pull&Bear | 8.31 | |
| Beats Electronics | 7.67 | |
| Topshop | 7.55 | |
| Pro Tools | 7.45 | |
| Acne Studios | 7.45 | |
| BBC | 7.38 | |
| Stone Island | 6.28 | |
| JACQUEMUS | 6.28 | |
| Hennessy | 5.48 | |
| Clarks | 5.47 | |
| Vivienne Westwood | 5.36 | |
| eBay | 5.24 | |
| KARL LAGERFELD | 5.06 | |
| Coach | 5.01 | |
| Anthropologie | 4.50 | |
| iHeartRadio Music Awards | 4.48 | |
| Alexander McQueen | 4.47 | |
| Steve Madden | 4.33 | |
| Tinder | 4.28 | |
| Pringles | 4.22 | |
| ALDI | 4.20 |
Official Profiles
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LoginArtist: Lizzie Berchie
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-08 01:00 UTC | Lizzie Berchie, Dayo Bello | Upstairs @ Ronnie's | London, United Kingdom |
