Lizz Wright
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
32,394
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:28:29 UTC
Genres
Biography
Following her acclaimed debut album, Salt, released in 2003 under Verve Records, Wright continued to make waves in the music industry with subsequent albums under Universal Music Group and Concord. Notable releases include Freedom & Surrender (2016) and Grace (2017), with her most recent project, Holding Space, capturing a captivating live performance from Berlin in 2018 under her independent record label, Blues & Greens Records.
Lizz Wright performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, FRANCE. Audience composition is heavily female (61%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 265,479 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward MOOG, Amazon Music, Sennheiser, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Lizz Wright is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 32,394 · Engagements 2,061 · Rate 6.4% Posts 831 · Views 265,479 · Avg Likes 1,977 · Avg Comments 91 · Avg Views 265,479 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 45-64: 24% 35-44: 24% 18-24: 17% |
Largest: 25-34 (33%); next: 45-64 (24%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
UNITED STATES (28%) BRAZIL (9%) FRANCE (6%) SPAIN (6%) RUSSIA (5%) |
Top regions: UNITED STATES (28%), BRAZIL (9%), FRANCE (6%) |
| Platform Engagement | Instagram: 153 avg likes/post · Youtube: 265,479 avg views/post | Best reach: Youtube 265,479 avg views; best engagement: Youtube 1,824 avg likes |
Top Brand Affinities
MOOG
Amazon Music
Sennheiser
Pro Tools
Mixcloud
Ableton
Akai
NBC
Delta
iHeartRadio Music Awards
Spotify Music
CNN
| Brand | Category | Score |
|---|---|---|
| MOOG | 26.63 | |
| Amazon Music | 22.95 | |
| Sennheiser | 18.28 | |
| Pro Tools | 12.24 | |
| Mixcloud | 12.03 | |
| Ableton | 10.97 | |
| Akai | 10.94 | |
| NBC | 10.52 | |
| Delta | 8.36 | |
| iHeartRadio Music Awards | 7.84 | |
| Spotify Music | 7.59 | |
| CNN | 7.22 | |
| Paramount Pictures | 5.87 | |
| Bethesda Softworks | 5.78 | |
| Macy's | 5.28 | |
| Leica | 4.98 | |
| Pixar | 4.55 | |
| Kickstarter | 4.41 | |
| Beats Electronics | 3.92 | |
| Verizon | 3.62 | |
| SoundCloud | 3.24 | |
| Summit Entertainment | 3.11 | |
| Skoda | 3.06 | |
| CBS | 2.89 | |
| Philips | 2.88 | |
| Showtime | 2.81 | |
| ESPN | 2.74 | |
| Martini | 2.69 | |
| Hennessy | 2.64 | |
| MTV | 2.63 | |
| Amazon | 2.50 | |
| Tiffany & Co | 2.47 | |
| musical.ly | 2.44 | |
| Vogue | 2.34 | |
| BBC | 2.29 | |
| Coachella | 2.27 | |
| Fenty beauty | 2.21 | |
| Paypal | 2.20 | |
| NFL | 2.20 | |
| ASOS | 2.13 | |
| Yamaha | 2.08 | |
| Cadillac | 2.08 | |
| The Olympic Games | 2.06 | |
| Airbnb | 2.02 | |
| Kodak | 2.02 | |
| Los Angeles Lakers | 1.91 | |
| NBA | 1.83 | |
| Netflix | 1.74 | |
| Pandora | 1.69 | |
| Target | 1.69 |
Official Profiles
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LoginArtist: Lizz Wright
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Top 10 Songs Played Today
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Total Streams (2025-09-24)
Total: 509,319
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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474,223 | 93.11% |
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32,245 | 6.33% |
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2,851 | 0.56% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-07 04:00 UTC | José James, Lizz Wright | Chicago Symphony Center | Chicago, United States | |
| 2026-02-08 03:30 UTC | José James, Lizz Wright | McCarter Theatre Center | Princeton, United States |















