LIZER

LIZER — pop artist from RU.

We are the wave, not just riding it.

Influence: 66.76% Fanbase: 63.22% Trending: 68.54% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Lay's • 7.67% • Very Strong

As of 2025-09-09

1,222,645

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:46 UTC

Genres

poprussian alt pophip-hop & raphip-hop/raprussian hip hoprussian trapcontemporary hip hophip hop

Biography

We are the wave, not just riding it.

Top Brand Affinities

Report Date: 2025-09-09

LIZER keeps 18-24 & 25-34 audiences engaged throughout RUSSIA, UKRAINE, UNITED STATES. The composition is heavily male (68%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 11,700 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Lay's, Counter-Strike, Dota 2 supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LIZER score 4.15% — Very Strong bucket.

Brand: Lay'sBrand: Counter-StrikeBrand: Dota 2

Followers:1,222,645

Engagements:50,707

Rate:4.1%

Posts:175

Avg Likes:50,437

Avg Comments:183

Avg Views:14,403

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,222,645 · Engagements 50,707 · Rate 4.1% Posts 175 · Views 14,403 · Avg Likes 50,437 · Avg Comments 183 · Avg Views 14,403	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 23% 13-17: 11% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (23%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	RUSSIA (63%) UKRAINE (14%) UNITED STATES (6%) KAZAKHSTAN (2%) SAUDI ARABIA (2%)	Top regions: RUSSIA (63%), UKRAINE (14%), UNITED STATES (6%)
Platform Engagement	Instagram: 49,374 avg likes/post · Tiktok: 11,700 avg views/post · Youtube: 2,703 avg views/post	Best reach: Tiktok 11,700 avg views; best engagement: Instagram 49,374 avg likes

Top Brand Affinities

Lay's

Score: 7.67

Counter-Strike

Score: 7.60

Dota 2

Score: 7.10

Stone Island

Score: 5.72

Fanta

Score: 5.67

Bershka

Score: 3.52

KFC

Score: 2.57

Snapseed

Score: 2.29

Supreme

Score: 2.08

Lacoste

Score: 1.72

Gucci

Score: 1.69

Vans

Score: 1.66

Brand	Category	Score
Lay's		7.67
Counter-Strike		7.60
Dota 2		7.10
Stone Island		5.72
Fanta		5.67
Bershka		3.52
KFC		2.57
Snapseed		2.29
Supreme		2.08
Lacoste		1.72
Gucci		1.69
Vans		1.66
UFC		1.65
Pepsi		1.62
FIFA		1.60
CBS Television Studios		1.60
SoundCloud		1.59
Cadillac		1.54
CBS		1.45
Grand Theft Auto		1.44
Showtime		1.43
Beats Electronics		1.43
Tommy Hilfiger		1.41
Reebok		1.41
New Balance		1.39
Xiaomi		1.36
musical.ly		1.23
Coca-Cola		1.10
Marvel Entertainment		1.06
Adidas		1.02
Vogue		1.00
OREO		0.98
Puma		0.97
Levi's		0.96
Adobe		0.93
Activision Blizzard		0.93
IKEA		0.92
BMW		0.89
Nike		0.72
McDonald's		0.72
Sony		0.70
Nissan		0.67
Mercedes-Benz		0.66
Subaru		0.66
NBA		0.65
Apple		0.64
Porsche		0.63
Lamborghini		0.63
Pandora		0.62
Samsung Group		0.59